Goodyear Names McCann Erickson as U.S. Agency

(Akron/Tire Review) After months of reviewing various advertising agencies, Goodyear Tire & Rubber Co. selected McCann Erickson as its new U.S. agency. The appointment was effective yesterday.

Published: January 31, 2006

McCann Erickson was chosen over Saatchi & Saatchi after the two agencies were tapped as finalists in the search.

"We were very pleased with the work of both ‘finalist’ agencies," said Joey Viselli, Goodyear’s director of marketing services. "Both McCann Erickson and Saatchi & Saatchi provided us with terrific, strategically-grounded creative work for both print and electronic media. We were most impressed with McCann Erickson’s collaborative chemistry with Goodyear and with our other agencies. Its team showed a willingness to push us creatively while still embracing Goodyear’s brand personality. We believe McCann Erickson will help take our marketing efforts to a new level."

Hercules Tire introduces the Ag-Trac F-2 agricultural tire

This robust tire designed for multiple farm surfaces is offered in two 16-in. sizes for 2WD front tractor wheel positions.

By Christian Hinton

Published: April 23, 2024

Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), recently introduced the Ag-Trac F-2, a robust tire designed for multiple farm surfaces, HTR said. This tire is offered in two 16-in. sizes for 2WD front tractor wheel positions.

According to HTR, the Ag-Trac F-2 is built to withstand the demands of farm work, with a durable construction that ensures long-lasting performance. Its design allows for traction and grip on a variety of surfaces, making it ideal for use in fields, pastures and other agricultural environments. In addition to its durability, the company said its Ag-Trac F-2 also offers precise control and maneuverability, which it said is essential for navigating tight spaces and making sharp turns in the field.