Jerry Alessia was brought in from Sears to direct the operations of Goodyear’s 116-store Just Tires unit. He had been director of customer care and operations for Sears’ automotive division.
Former Just Tires manager Lenny Mullen was reassigned to a special projects post, working on developing “new store retailing standards,” said the company.
In another move, Rob Rajkowski was named director of marketing and merchandising for Goodyear’s retail store unit.