Goodyear has signed a partnership with the football club Bayern Munich.
The multi-year agreement, which kicks off Jan. 1, includes perimeter advertising at all Bundesliga home games (the professional association football league in Germany). Also as part of the agreement, several Bayern players’ cars and the team bus will be equipped with Goodyear tires.
“Goodyear is an internationally renowned company committed to the highest quality,” Bayern chairman Karl-Heinz Rummenigge said in a statement. “You can’t wish for a better partner than Goodyear.”
“We are incredibly proud to cooperate with these footballing giants,” stated Jurgen Titz, Goodyear’s managing director responsible for Germany. “It enhances our premium brand.”