For the sixth year in a row, Goodyear Tire & Rubber Co. is supporting members of the U.S. military through its “Goodyear Gives Back” charitable program. Kicking off this year’s program, Goodyear will transform its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging during the Memorial Day weekend race at Charlotte Motor Speedway.
In addition to the revamped tires, Goodyear will host a charity auction of autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp at www.Goodyear.com/GivesBack.
“For the past six years, the Goodyear Gives Back program has helped us bring race fans and the NASCAR community together in showing support for troops and their families,” said Kris Kienzl, Goodyear’s NASCAR marketing manager. “The response has been overwhelming. More than 40 NASCAR teams, sponsors and tracks have joined this year’s effort by providing items for our charity auction and spreading the word among fans.”
Proceeds from “Goodyear Gives Back” benefits nonprofit organization Support Our Troops. The organization works to bolster the morale and well-being of America’s troops and their families.
To date, Goodyear has raised nearly $1 million in support of Support Our Troops.
