CTNA said the revised site “supports the revitalization of the General Tire brand, which includes both its product line as well as the overall look and feel of the brand.”

The upgraded site is easy to navigate, CTNA said, and has several new features in addition to the existing tire selector and dealer locator, tire registration, educational and customer care links. These new features include:

• A landing page with rotating banners which showcase recent ads from the General tire campaign

• Products divided into performance, passenger, light truck, OE, winter and commercial tire categories

• A consumer contest to win a free set of tires

• Downloadable wallpapers, information on General sponsorships, photo galleries, sign up for an e-mail newsletter that will include promotional information and breaking news, and video.

“With its fresh look and interactivity geared toward a new audience, the site is designed to be simple and user-friendly, which will appeal to the masses,” said Dana Zamalloa, manager of PR and communications for CTNA’s consumer tire group. “This new site will be updated weekly and will continue to expand with exciting images and video.” (Tire Review/Akron)