Ball Tire and Automotive in Fresno, Calif., has become AskPatty.com Certified Female Friendly. Employees Ball Tire completed the initial training and certification process, according to Michael Poulsen, general manager.

"Becoming a part of AskPatty.com was very important to us," he said. "We hear stories about women taking their cars in elsewhere and feeling like they were being taken advantage of all the time. When you come to Ball Tire you can expect to get good quality service. We also understand that sometimes being able to speak to another female can make women feel more at ease when it comes to the auto industry. Our service writer, Mariam, who has been with us for six years and in the auto industry for eight years, has a personal understanding of the needs and concerns of women and mothers in today’s economy."

Jim Ball started Ball Tire back in 1960. With 51 years in the community, Ball Tire has worked hard to make a lasting connection with the people in the surrounding valley. “We pledge our best efforts to make your experience both beneficial and enjoyable. Once you try us, we’re sure you’ll be back for more,” said Poulsen.

To become AskPatty.com Certified Female Friendly, personnel at Independent Tire & Auto completed an extensive training program on how to best serve women. Further, the employees will participate in year-round instruction to enhance their awareness, appreciation and commitment to a female-friendly service experience. Independent Tire & Auto will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

The program was developed jointly by AskPatty.com and Tire Review magazine, and is available to tire retailers across North America.