Fox Sports reached an agreement with the Continental Tire Las Vegas Invitational and Continental Tire Las Vegas Classic to sell all of the events’ multimedia sponsorship assets and traditional television advertising. The agreement makes Fox Sports 1 the television home of the regular-season college basketball tournaments and adds assets to Continental Tire’s title sponsorship of the two events.
“We’re excited to embark on a multi-faceted relationship with these two premier preseason college basketball events,” said Dan Shell, vice president of FOX Sports Enterprises. “Furthermore, welcoming back Continental Tire as a title sponsor allows us the opportunity to present their sponsorship in a much more integrated fashion, using on-site, in-broadcast and other multimedia assets. With a deeper involvement than ever before, this unified partnership stands to benefit all parties involved – the tournaments, Continental Tire and Fox Sports.”
Continental Tire Las Vegas Invitational takes place during the Thanksgiving weekend. Fox Sports 1 will also carry the final two games of the Continental Tire Las Vegas Classic, occurring Dec. 23.
