The Fitment Group introduced Demand Plus as a turnkey solution for demand planning and competitor pricing, the company said.
“Studies have proven that consumers are making buying decisions faster than ever, having the right tire in stock, priced competitively and completing the sale quickly is ultimate goal,” said J.P. Brooks, director of business development for the Fitment Group.
“Understanding the vehicle mix and fitments in our clients’ market is the first step to achieving this goal. Combining the market demand data with competitor pricing rounds out the tool to ensure you are competitive on both fronts.”
The Demand Plus application allows each client to create a custom market/trade area by mileage or zip code and the program will display the vehicle make-up and demand for this market mapped back to company’s fitment data, Fitment Group said. Additionally, the program allows clients to select the competitors for their choice of pricing analysis, which is updated weekly.
For more information, visit http://fitmentgroup.com.