Firestone Releases Destination M/T2 - Tire Review Magazine

Firestone Releases Destination M/T2

Technology has come a long way in 15 years. The original Apple iPod could never compete with today’s smartphones, and who could have fathomed virtual reality headsets would become household items.

Technology has come a long way in 15 years. The original Apple iPod could never compete with today’s smartphones, and who could have fathomed virtual reality headsets would become household items.

According to Bridgestone Americas, computer-aided tire design has come just as far. Fifteen years after the launch of the Firestone Destination M/T tire, improved technology has prompted the tiremaker’s Firestone brand to introduce the next generation of its mud-terrain tire – the Destination M/T2.

“The Firestone Destination M/T2 tire is the ultimate tire for adventure-seekers looking to get the most performance out of their truck or Jeep,” said Erik Seidel, president of consumer replacement tire sales in the U.S. and Canada at Bridgestone Americas. “Overlanders and weekend warriors expect their tires to perform across a wide range of intense conditions, and the Destination M/T2 delivers an incredible off-road driving experience. We built a tough tire that attacks the terrain.”

Automotive media and social media influencers experienced the new tire at the Firestone Destination
M/T2 Challenge event, hosted at Overland Experts’ off-road training site in Orange, Va. Fitted on Jeep Rubicons, the new mud-terrain tires were put to the test on uphill climbs, off-camber rocks, and in lots of mud.

Features

Designed for 4X4 vehicles, pickup trucks and SUVs, the Destination
M/T2 features an all-new tread compound and aggressive tread design to offer even more traction in off-road conditions than its predecessor.

Built to serve the work-hard/play-hard and hobbyist drivers, features such as three-ply sidewall construction and an aggressive shoulder offer chip-and-tear resistance and traction on deep mud, rock and sand.

“When you get to a tire like an M/T tire that is expected to go off-road – that is expected to go through gravel, thorns, lots of different things – that second and third ply in the sidewall helps reinforce this area of the tire and help prevent punctures,” said Justin Hayes, Bridgestone Americas product manager.

Another new feature assisting traction is the tire’s lug design, which Firestone refers to as “23-degree attack angles.” This design incorporates a 23-degree angle between lugs to help the tire grip surfaces for strong pulling power, the tiremaker said. Harvey Firestone and the brand’s long history in agriculture inspired this feature.

“If you think about a farm tire, what it is, it’s basically two big paddles that go back and forth as you go across the tread,” Hayes said. “Over the years we’ve discovered that if those elements were at 23 degrees you would get maximum traction in dirt conditions. So our consumer tire engineers borrowed some of that technology from our agriculture department and put it into the M/T2.”

Firestone added that the 23-degree attack angles also prevent lugs from tearing out due to the stress and strain an off-road tire can endure. Plus, stone and mud ejectors help clear the tread of debris.

Another major improvement of the Destination M/T2 is snow performance. Compared to its predecessor, the tire now features sipes and 20 percent more biting edges for grip in the wet and snow. The tire is also M+S rated.

“One thing that I’ve found is that a lot of truck drivers inherently understand the mechanism that gives them traction in mud. So they understand that you want the big luggy looking elements, you want void, you want this tire to be self-cleaning, you don’t want mud and rocks and things to get stuck in the void and in-between the elements,” Hayes said. “But a lot of drivers think the mechanism that gives them traction in mud also is what gives them traction in snow, and in reality it’s the opposite that gives them traction in snow.”

Hayes notes that it’s actually the siping that helps the tire with snow traction. Sipes help the tire to retain snow in the tread pattern, allowing the tire to make contact with the ground as it rolls. For extra grip in winter conditions, the tire is also studdable.

The Firestone Destination
M/T2 tire will be available in July in 29 sizes, 15- to -22-inch wheel diameter. The new sizes also include three 37-inch sizes. The majority of the tires are manufactured at Bridgestone’s Canadian facility in Joliette, Quebec.

The tire is backed by a Gold Pledge Limited Warranty and the Firestone 30-Day Buy & Try Guarantee.

You May Also Like

RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose

RNR Tire Express (RNR) recently closed out its annual franchise conference, where it honored the legacy of Richard Rose, who it considered one of its “trailblazing franchisees.” Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

Members of the Rose family were in attendance at the conference to accept the Lifetime Achievement Award on Richard’s behalf. Rose's two sons will continue to operate their father’s franchise locations in Virginia and ensure his legacy continues within the RNR system and throughout the communities he services, RNR Tire Express said.

McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion

Other Posts

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400
Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report