A new Fel-Pro campaign is looking to help bring awareness of how unresolved vehicle leaks can lead to damage and expensive car bills for consumers.
Fel-Pro, a Federal-Mogul Motorparts brand, is using its Gasket brand and the help of media personality Mike Rowe (Discovery Channel’s “Dirty Jobs” and CNN’s “Somebody’s Gotta Do It”) to help vehicle owners identify minor oil, coolant, transmission fluid or other leaks that could lead to more expensive repairs down the road. And to tell this important story, the campaign focuses on funny conversations about embarrassing leaks – particularly the non-automotive kind.
The campaign includes a series of humorous self-help style videos in which Rowe discusses the stigma that might come with being a “leaker.” The videos, running March 22 through May, will be supported by a multi-channel marketing campaign with digital and social media, components, public relations activities, a “Leakers” website and collateral materials.
“Consumers are bombarded with marketing messages all day, every day. We wanted to break through that noise to make consumers aware that they can potentially avoid hundreds of dollars in engine or transmission work by addressing leaks sooner rather than later,” said Ann Skrycki-Mohler, Fel-Pro Gaskets brand manager. “Our new campaign does that in a very creative and engaging way.”
Fluid leaks rank high among the list of unresolved vehicle maintenance issues. According to the Automotive Aftermarket Suppliers Association, the estimated value of unperformed and underperformed vehicle maintenance rose to a record $73 billion in 2017. Acting immediately to resolve minor leaks could cost pennies on the dollar, by comparison.
The Fel-Pro campaign encourages consumers to not ignore their vehicle leaks, and to visit www.felpro.com/stopsleaks.html to identify the type of fluid leaking from their vehicle. The website includes helpful information on different types of leak repairs and urges vehicle owners to rely on their automotive service or parts professional to diagnose the problem and replace the gasket if needed.
