Falken Tire Corp. is launching a consumer rebate program of its Ziex ZE950 all-season tire – “More Miles, More Savings.”

The program runs from Aug. 1 – Sept. 30 and will offer consumers a $50 rebate when they purchase a set of four Ziex ZE950 tires.

“Sales of the Ziex ZE950 A/S have been excellent since our launch,” said Rick Brennan, Falken’s executive director of marketing. “We feel offering this late summer/early fall rebate on the ZE950 will enable our dealers to reach out to more consumers in consideration of both the tire and the Falken brand.”

The Ziex ZE950 was launched in February with 95 sizes, ranging from 15-20 inch. The tire features the company’s dynamic range technology, which widens the operating temperature range of the all season tire, the company said. Additionally, the Ziex ZE950 is backed by a 65,000-mile warranty for the H and V- speed line up.