Cooper Tire’s National Teen Driver Safety Week (NTDSW), from October 15-21, encourages young drivers to understand the importance of tire safety. The campaign, which is part of Cooper’s “Tread Wisely” campaign, features safety videos for young drivers by race car driver and “The Bachelor” star Arie Luyendyk, Jr. and a free app to encourage safe driving habits.
The Tread Wisely app allows teen drivers to access tire and vehicle safety information, provides reminders for regular safety checks of tire pressure, tread depth, and overall tire condition and offers badges and rewards that can be redeemed for gasoline, food, and other items. The app also includes a unique “I Got There” feature that reminds young drivers to inform friends and family when they’ve arrived at their destination. It also features safety videos by Luyendyk, which cover topics including changing a flat tire, what to do in case of an accident or being pulled over by law enforcement. Users can earn badges and rewards for using the app that can be redeemed for gasoline, food, and other items.
“Young drivers can feel invincible behind the wheel, which is one reason we developed the Tread Wisely program, which approaches driver and vehicle safety from the tires up. We want teen drivers to understand that what they know about tires and how they treat them is important for their safety,” said Anne Roman, vice president of communications and public affairs for Cooper Tire. “The Tread Wisely app, a key component of the program, provides educational content and it is fun, offering points and prizes. Importantly, the content on the app is shareable, so young drivers can help those they know and love be safer on the road too.”
More information on the the Tread Wisely app can be found at www.treadwisely.org, and can be downloaded on the App Store (iOS) or the Google Play Store (Android).
