Cooper Tire Brings Roadmaster Brand Back To Market - Tire Review Magazine

Cooper Tire Brings Roadmaster Brand Back To Market

After a labor stoppage in China last year disrupted Cooper Tire & Rubber Co.’s production of its Roadmaster brand, Cooper Tire has brought the commercial truck tire line back to the market.
The labor problems resulted when Cooper Tire and joint venture partner Apollo Tyres’ merger was terminated. Cooper now has a three-year agreement in place to ensure there’s no repeat of the production issues that surfaced last year.
Cooper Tire describes its Roadmaster line as providing Tier 1 performance at a Tier 3 price, delivering what it claims is the industry’s lowest cost per mile.
Recently, Cooper Tire & Rubber Co. also reported its fourth quarter and 2013 financial year results. Read more here.

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