To get customers ready for winter, Cooper Tire has unveiled its new Discoverer True North Winter Tire. The new tire will be on display at Cooper’s booth (#43019) the SEMA show, now until Nov. 3.
The True North tire features a pliable tread compound that remains flexible when the temperature drops, offering supreme control, while maintaining a smooth, quiet and comfortable ride.
“The Discoverer True North wasn’t simply designed with consumers in mind, experienced winter drivers offered input and insights throughout its development process. The result is a tire that’s made to perform, doesn’t give up touring tire responsiveness for great winter grip and ensures drivers’ have confidence on the road through the unpredictable weather conditions that come with winter driving,” said Scott Jamieson, Cooper’s director of product management for North America.
The Discoverer True North will be available to consumers in 17 passenger car sizes in fall 2018. Dealers may place orders this coming spring.
