Cooper Tire & Rubber Co. has announced the launch of a new Tread Wisely mobile app.
Designed to promote tire and vehicle safety among teens and young adults, the app empowers young drivers by putting safety information, how-to videos, and unique features directly into their hands. Cooper created the app in partnership with the National Organizations for Youth Safety (NOYS).
The new Tread Wisely app is free and available for download from the App Store or Google Play Store.
The app has an “I Got There” feature that represents a solution to the age-old problem of worried parents pleading with sometimes forgetful young drivers to let them know when they arrive safely at their destination. “I Got There” allows users to set a reminder to contact their parents or friends once they’ve arrived, and with just a couple of touches, sends a pre-written text to any number of recipients, letting loved ones know that young drivers have made it safely.
It also includes a series of easy how-to videos featuring race car driver Arie Luyendyk Jr. on topics including how to change a flat tire, what to do if involved in an accident, what to do if pulled over by law enforcement, and more.
The app also reminds users to complete monthly tire safety checks including proper tire inflation pressure, tread depth and overall tire condition. There are even rewards for performing regular safety checks and learning about vehicle safety.
Users can earn points by completing various tasks within the app and can attain ever-increasing ranks for the chance to win prizes such as gift cards that can be redeemed for gasoline, food or other items. Certain actions, such as sharing the app with family, friends and others, will also earn special badges for users.
“Tires are the only thing connecting vehicles to the road, and that’s why we are approaching driver safety from the tires up, hoping to make our roads safer for young people, their friends, families and the driving public,” said Anne Roman, Cooper’s vice president of communications and public affairs. “Tires are often overlooked, especially by young drivers, but are extremely important to road safety. That is why we have created this new mobile app.”
The Tread Wisely app is part of a larger tire and vehicle safety program for young drivers developed in 2016 when Cooper selected NOYS as a partner in its efforts to educate and motivate young people about driving safety measures when it comes to tires.
