Casey Wall, 38
Senior Field Marketing Manager
Casey Wall isn’t your typical “tire guy.” In fact, Wall would describe himself as a marketer first, then a tire guy second.
Wall first started in the tire industry in 2004 while working for a marketing agency. His first “tire gig” was setting up ride-and-drives for Goodyear across the country. Eventually he got a full-time tire job in 2010, working with ATD’s Tire Pros program as a marketing manager.
“I enjoy the challenges that come with marketing tires in a digital age. Many times I find myself educating a traditional independent tire dealer on the benefits of digital versus traditional marketing and how this will be beneficial to their business as they continue to sell tires and services in a highly competitive industry,” he says.
Recently, Wall was promoted to senior field marketing manager. In this role, he helps the independent tire dealer while working behind the scenes overseeing the 12 different regional Tire Pros marketing managers.
Wall hopes to help dealers from his position by creating a more consistent marketing approach coast-to-coast for Tire Pros. He can also help independents learn from others in the program, establishing best practices.
Fun Fact: Wall collects athletic shoes. His collection includes a pair of Air Jordan 4 and Air Jordan 5 shoes.