With all that a quality marketing program entails – advertising, social media, public relations and more – doing it right is a big commitment. Tire...Read More

In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an...Read More

It’s already been proven – through countless success stories told in the very pages of Tire Review – that making charity a part of...Read More

Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you....Read More

Bill Brunelle, co-founder of Independent We Stand If you’ve ever seen a ‘buy local’ bumper sticker or stopped at the local farmers’...Read More

In the social media arena, Facebook and Twitter often get the most attention when it comes to marketing one’s business. But with the growing influence...Read More

Marketing is less a position or function than it is a philosophy. The core of that philosophy is your vision for your company –...Read More

If one were to peruse the dozens of Top Shop Award entries received by Tire Review each year, one fact would be clear: successful...Read More

Dunn Tire teamed up with Michael Shank Racing and Continental to brand the 60 car at Watkins Glen raceway. From professional...Read More

By now, we should be well past the things I heard as recently as two years ago: “Social media is just a fad”, “No...Read More