Bill Brunelle, co-founder of Independent We Stand If you’ve ever seen a ‘buy local’ bumper sticker or stopped at the local farmers’...Read More

In the social media arena, Facebook and Twitter often get the most attention when it comes to marketing one’s business. But with the growing influence...Read More

Marketing is less a position or function than it is a philosophy. The core of that philosophy is your vision for your company –...Read More

If one were to peruse the dozens of Top Shop Award entries received by Tire Review each year, one fact would be clear: successful...Read More

Dunn Tire teamed up with Michael Shank Racing and Continental to brand the 60 car at Watkins Glen raceway. From professional...Read More

By now, we should be well past the things I heard as recently as two years ago: “Social media is just a fad”, “No...Read More

Every tire business relies on marketing, but times are changing. Imagine lower-cost, more impactful messages reaching people who may have never even heard of...Read More

There’s no doubt that consumers’ online activity has made a massive, lasting impact on marketing strategy. More than 2 billion consumers go online regularly,...Read More

Creating positive word-of-mouth advertising has always been a marketing cornerstone for successful tire dealers. Over the years, savvy dealers have fine-tuned their customer service...Read More

Pick your cliché. If it’s too good to be true, it probably is. You get what you pay for. There are lots of advertising and...Read More