It is easy to dismiss social media  as a bunch of individuals who generally chat about things as mundane as their kids’ soccer games...Read More

If you own the rights to a domain (i.e., you have likely received emails from your domain name hosting service (GoDaddy, Network Solutions,...Read More

In the past, targeting a specific area with your shop’s marketing message was somewhat limited: direct mail, newspaper ads, and radio or TV...Read More

How many of you remember the 1970s TV commercial for the stock brokerage firm E.F. Hutton? In a busy restaurant, an actor says to...Read More

Seems like the powersports industry has been dominated by "The Big 4" for decades! However we are not talking about Honda, Kawasaki, Suzuki and...Read More

From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement...Read More

In a world where more than 80% of prospective consumers will see your ad but still look you up online before calling or visiting...Read More

Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost...Read More

Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like...Read More

If you truly plan on having an effective presence with your website and social media, video cannot be ignored. As reported in January 2015,...Read More