The Carlstar Group has created a new website for its Black Rock styled wheels brand: BlackRockWheels.com.

The new website features the existing product portfolio of Black Rock aluminum and steel wheels, including product specifications and details. The website also includes a Vehicle Visualizer tool, which shows users what their choice of wheels will look on their vehicle’s make and model. Additionally, the site helps users find local and online Black Rock retailers.

“We are extremely excited to launch our fourth branded website for our consumers,” said John Salvatore, CEO of The Carlstar Group. “A large part of our strategy is engaging with our consumers and ensuring they find our products quickly and efficiently. Investing in, and upgrading our presence in the online and digital space was critical for us to ensure we are meeting and exceeding customer expectations.”