The Car Care Council is reminding dealers that Fall Car Care Month is right around the corner. Fall Car Care Month is scheduled for October.
“Supporting Fall Car Care Month doesn’t have to take a lot of time,” said Rich White, executive director, Car Care Council. “Five minutes is all it takes to remind your customers of the safety and economic benefits of auto care.”
The non-profit Car Care Council suggests five quick and easy ways to leverage Fall Car Care Month in less than five minutes:
1.Tailor your company’s on-hold message and download a free Fall Car Care Month banner to add to your shop’s website here.
2. Suggest your customers sign up for the council’s free customized service schedule and e-mail service here.
3. Send your customers here to view the free digital Car Care Guide, available in English and Spanish, and order a free printed copy for their glove compartment.
4. Link to useful car care tips from your website that can be found here or print them and leave them out for customers to read while they are waiting for service to be performed.
5. Hang Fall Car Care Month signs. Create your own or download Fall Car Care Month poster artwork here.
The Car Care Council suggest that shops that can devote more time to promoting the Fall Car Care month should consider offering free vehicle inspections or hosting a community car care event.
“Offering free vehicle inspections and hosting community car care events are time well spent, giving you a chance to educate consumers on how much of their vehicle’s maintenance is going unchecked and helping to drive traffic to your business,” White said.
The Car Care Council is a division of the Auto Care Association.