Canadian Tire Corporation has partnered with with Petco to bring the pet specialty retailer’s products to Canadian shoppers online and in stores.
The partnership marks Canadian Tire’s entry into the premium pet category. Canadian Tire will carry Petco’s assortment of food, treats and accessories.
Petco has 1,500 stores across the United States and Mexico. As a multi-billion dollar market in Canada, pet care is a growing category with mass appeal with 57% of Canadian households home to pets.
“We know how important pets are to Canadian families so we’re thrilled to bring Petco’s offerings to Canadian Tire, where 65% of our customers are pet parents. Petco’s deep expertise in pet products, combined with Canadian Tire’s extensive reach in a thriving pet market is a powerful combination,” said Greg Hicks, president of Canadian Tire Retail. “Petco’s legacy as a global leader in pet products heightens the credibility of our suite of pet offerings, allowing us to strengthen an important category and expand our marketplace.”
Beginning in August online and in-store, Canadian Tire shoppers will have exclusive access to Petco’s own WholeHearted brand, a grain-free pet food line. Additional Petco products, including accessories, will be added to Canadian Tire’s pet assortment, starting in September.
“As a leader in providing pet parents with everything they need to live healthy, happy lives with their pets, we’re thrilled to partner with Canadian Tire to bring the history and quality of the Petco brand to Canada,” said Rebecca Frechette, EVP and chief merchandising officer at Petco. “We’re excited about the launch and look forward to growing and building on our partnership well into the future.”
