Bruins Krug Signs Marketing Deal with Sullivan Tire

Boston Bruins defenseman Torey Krug has signed a year-long marketing agreement with Sullivan Tire and Auto Service.

Published: January 26, 2017

Boston Bruins defenseman Torey Krug has signed a year-long marketing agreement with Sullivan Tire and Auto Service. As part of the deal, Krug will appear in print and digital media and participate in multiple in-person appearances.

Krug will make an appearance at the company’s Weymouth, Mass., location on February 2.

Individuals hoping to meet Krug can take a photo with the hockey player and enter their name to win Bruins tickets and other fun prizes during the meet and greet session between 5:30- 6:30p.m.

For more information or for a complete list of Sullivan Tire locations, visit www.sullivantire.com.

Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 17, 2024

Kenda Tires, this year an associate partner for the Cleveland Cavaliers 2024 NBA Playoffs run, kicked off its partnership announcement at the Kenda American Technical Center in North Canton, Ohio, on April 16 with an appearance from Cavs mascot, Sir C.C., and Ahmaad Crump, in-arena host for the Cleveland Cavaliers and "the Voice of the Cavs" during NBA games. Kenda will continue as an associate partner as the Cavs advance through the playoff seeding. This will include advertising on the court, a giveaway of Kenda rally towels, and advertising during local pre-game programming.