Bridgestone, Versalis Expand Sustainable-rubber Research

Bridgestone, Versalis Expand Sustainable-rubber Research

Bridgestone Americas and Versalis, a major producer in the polymers and elastomers industry, have partnered to develop and deploy a technology package to commercialize guayule in the agricultural, sustainable-rubber and renewable-chemical sectors.

Bridgestone Americas and Versalis, a major producer in the polymers and elastomers industry, have partnered to develop and deploy a comprehensive technology package to commercialize guayule in the agricultural, sustainable-rubber and renewable-chemical sectors.

Guayule is a silver-leaved Mexican shrub of the daisy family that yields large amounts of latex that can be used as a rubber substitute.

This partnership brings together the two largest global guayule research efforts under common project management working toward a common goal. The two companies will also make the new joint technology available to industrial partners willing to cooperate in maximizing the value of these innovative products.

“Every collaboration, including this latest one with Versalis, brings us closer to our goal of developing new, domestic and sustainable sources for natural rubber that ultimately benefit our customers and our natural environment through more sustainable rubber products,” said Nizar Trigui, chief technology officer for Bridgestone Americas. “This work is one of many ways we are using innovation to achieve our long-term vision of manufacturing products from raw materials that are fully renewable and sustainable by 2050 and beyond.”

The agreement will enable Bridgestone and Versalis to focus on developing proprietary, highly productive varieties of guayule using the latest genetic technologies. The associated growing protocols developed in line with this agreement may position guayule as an attractive and profitable crop for independent growers in appropriate regions.

Versalis will lead the product development activities to monetize the guayule rubber production, also for non-rubber components. As for resins, market applications will include adhesives and wood protection while bagasse has shown promising performance as a feedstock for the production of industrial sugars suitable for biofuels or chemical precursors

The collaboration and research will take place at Bridgestone’s Biorubber Process Research Center in Mesa, Arizona.

You May Also Like

Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres

Nexen Tire America recently revealed a multi-year partnership with the Major League Baseball team San Diego Padres, spanning the 2024-27 seasons. As the Padres' exclusive tire partner, Nexen Tire will be featured on a variety of marketing assets, including digitally enhanced billboards, in-ballpark branding, mound signage, and more, at Petco Park. In 2023, the Padres drew the second-highest attendance in all of MLB.

WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105

Other Posts

Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART I

Murphy discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.

dan-murphy-1400
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART I

In Part I of this interview, Dan discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.

dan-murphy-1400