Bridgestone to Sponsor Olympic Committee

Published: May 27, 2014

According to Asia & Japan Watch, Bridgestone Corp. will pay approximately $344 million in order to become a sponsor of the International Olympic Committee. The 10-year deal, which begins after the 2016 Summer Olympics, will cover the 2020 Tokyo Olympics and recognize Bridgestone as one of the 11 top-ranked worldwide sponsors under The Olympic Partner program.

The sponsorship allows Bridgestone to use the Olympic logo globally for advertising and other publicity purposes.

According to reports, Bridgestone will likely be given preference in supplying tires for vehicles used to transport athletes and supplies during the Olympic Games and preparation stages.

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 19, 2024

If you could boil this year's Continental Tire GOLD member meeting into one takeaway, it's that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn't own company stores, so building a strong value proposition around the company's brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that's about product, programs, distribution, or anything else – is paramount.