Bridgestone Americas has released the Firestone Champion with Fuel Fighter Technology tire for cars and minivans.

The fuel-efficient tire is backed by a 70,000 mile limited treadwear warranty and offers all season performance in dry, wet and winter driving conditions, Bridgestone said. The Firestone Champion tire will replace the Firestone Affinity and Precision touring tires and is engineered with a 30% improved rolling resistance over its predecessors, the tiremaker said.

“Drivers today want to get the most out of their vehicle, and that starts with buying the right set of tires,” said Philip Dobbs, chief marketing officer at Bridgestone Americas. “The Firestone Champion with Fuel Fighter Technology is dependable and backed by the best treadwear warranty available from Firestone. Complemented by its fuel fighting technology, the Firestone Champion tire is a great choice for drivers who are on the go and expect their tires to go the extra mile, too.”

Firestone launched its first Champion passenger tire in the 1930s. Today’s reintroduction of the Champion name for Firestone passenger tires coincides with the 115-year old brand’s journey, Bridgestone said.

The Champion is available in the United States and Canada, in 48 sizes, 14″ to 18″ wheel diameters.