Eric Higgs has joined Bridgestone Americas as vice president of marketing for the tiremaker’s commercial business.
As part of his responsibilities, Higgs will lead the marketing strategy and efforts for the commercial group, including Bridgestone’s TBR, Bandag and OTR businesses.
“Eric is a proven leader with a keen understanding of how to create and execute integrated business strategies that drive growth and create value,” said Philip Dobbs, chief marketing officer for Bridgestone Americas Tire Operations. “I am confident our team will benefit from Eric’s strategic leadership, his business acumen and his commitment to innovation.”
Higgs has more than 20 years of experience in global marketing. Most recently, he spent the last four years at Kimberly-Clark Corp., overseeing the Kleenex team. Prior to that, Higgs worked for the National Underground Railroad Freedom Center, and also spent 18 years at Procter & Gamble in multiple marketing and manufacturing roles.
Higgs holds a bachelor’s degree in chemical engineering from the University of Illinois and an MBA from Duke University.