Bridgestone Donation To Combat Ebola Outbreak - Tire Review Magazine

Bridgestone Donation To Combat Ebola Outbreak

Bridgestone Corp. will donate $1 million to critical efforts underway in Liberia and the region to combat the deadly outbreak of Ebola in Africa.ebola

Specifically, $500,000 will be paid to Samaritan’s Purse by Bridgestone Americas Inc. for work in Liberia, while Bridgestone Corp. itself will donate $500,000 to support UNICEF’s efforts in Liberia and Nigeria.

According to Bridgestone, Firestone Liberia has been directly affected by the Ebola outbreak. Since the outbreak hit Liberia, there have been approximately 71 Firestone Liberia employees, family members, retirees and people from surrounding communities who have contracted the virus. The Firestone Medical Center, located on Firestone Liberia’s rubber farm, has been treating patients in its Ebola Treatment Unit, which has helped 17 people survive the deadly disease, according to the company.

“Our Firestone Liberia teammates and community have selflessly met the demands of this deadly outbreak and we support them and the great work Samaritan’s Purse and UNICEF are doing in the region to help protect the citizens of Liberia and West Africa,” said Gary Garfield, CEO and president of Bridgestone Americas. “We implore others to step up in taking on this fight against Ebola.”

The funds are aimed at strengthening efforts to stop the spread of Ebola through public awareness; helping facilitate delivery of in-home care supplies for the sick; enhancing medical treatment; and providing support for children left orphaned due to the epidemic.

In addition to the Firestone Medical Center’s Ebola Treatment Unit, Firestone Liberia’s emergency response to Ebola includes active case management, investigations, contact tracing, as well as intervention measures and strategies to help protect and care for thousands of people who live in the Firestone community. Part of the intervention strategy is a mass education program which reaches its more than 8,000 employees and approximately 72,000 additional people residing within Firestone’s property, as well as many more in the surrounding communities.

The company noted that Firestone Liberia is also working closely with the Liberian Ministry of Health and Social Welfare, the Centers for Disease Control and Prevention and the WHO, among other organizations.

You May Also Like

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400

If you could boil this year's Continental Tire GOLD member meeting into one takeaway, it's that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn't own company stores, so building a strong value proposition around the company's brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that's about product, programs, distribution, or anything else – is paramount.

Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate

Other Posts

Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400
Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report
Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres