Bridgestone Announces Price Increases for U.S. Market

Bridgestone Announces Price Increases for U.S. Market

Following similar moves from other tiremakers, Bridgestone Americas Tire Operations is raising prices on passenger and light truck tires.

Bridgestone Americas Tire Operations is raising prices on passenger and light truck tires by up to 3.5% in the United States, the company said in a release.

The move follows similar increases across the industry, including on Goodyear consumer tires, Firestone Ag and all Cooper tires. Like other tire manufacturers, Bridgestone cited rising raw material prices –  including oil used in the production of synthetic rubber, butadiene, carbon black and other materials used in the production of tires – as a reason for the price increase.

The price adjustment will vary by product line but it includes passenger and light truck tires from both the Bridgestone and Firestone tire brands, Bridgestone told Tire Review.

The Bridgestone release reads in full:

In response to increased business costs and other market dynamics, Bridgestone Americas Tire Operations (BATO) will adjust prices across a range of passenger and light truck replacement tires sold in the U.S. The new pricing will take effect October 1, 2018, and vary by product line. Members of the BATO Consumer Replacement Sales team are contacting customers to provide more detailed information about the changes.

 

You May Also Like

Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis

Maxxis sponsored athletes Michael McFayden and Ethan Ebert finished the Mint 400 on the podium and Trey Gibbs turned in a fourth place performance in his class and seventh overall. The Minto 400 is coined “The Great American Off-Road Race.”

McFayden was second in UTV Pro NA, finishing the four-lap race in nine hours, 24 minutes and 38 seconds. He drove his Honda Talon on Maxxis RAZR XT tires. Ebert finished with a third-place spot on the 2WD podium and 13th overall, with a final time of seven hours, 41 minutes and 46 seconds. His Honda Ridgeline was outfitted with the same RAZR MT tires. Also riding RAZR MTs, Gibbs cracked the overall top 10 in seventh place and was fourth in Unlimited Spec after finishing in seven hours, 17 minutes and 46 seconds.

Price Check: Tire Replacements Across the US

Compare your tire replacement pricing, including mounting, balancing and TPMS service, to national averages.

Avoid wheel damage installing tires
Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

winning-team-culture
What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

Goodwill-Calls-consistant-marketing

Other Posts

Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres
Hankook to display its iON tire lineup at this year’s Electrify Expo

Hankook will also sponsor Electrify Expo’s Demo District, designed to provide hands-on experiences with EVs.

Hankook-iON-Electrify-Expo
Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore