The Auto Care Association has released the first in a series of E-Tailing Insights, detailing the expanding trend of online retailing.
E-tailing, according to the association, is the fastest-growing retail sector in the auto care industry.
The E-Tailing Insights series combines research perspectives on the critical online purchasing trends in the auto care industry and highlights specific opportunities for auto care companies to tap into wider markets, said the association.
“E-Tailing Insights is the first installment in the new brand of market intelligence briefs, Auto Care Insights, research collaborations between the association and partner organizations, diving deeper into hot market intelligence topics in the industry,” said Behzad Rassuli, vice president of market intelligence.
The inaugural issue features commentary by Ioana Mazare, automotive marketing manager at UPS. The E-Tailing Insights brief also includes information from the Auto Care Associations’s E-Tailing in the Automotive Aftermarket report. The E-Tailing in the Automotive Aftermarket full report provides a comprehensive analysis of the e-tailing channel based upon a triangulated analysis of pre-existing studies, existing data, consumer and installer surveys, and in-depth interviews (IDIs) within the auto care industry.. To learn more about E-Tailing Insights, or to order the report, visit autocare.org/etailing.
