Mary Aichlmayr, Author at Tire Review Magazine
No Compromises: BFGoodrich to Expand Enthusiast Image – Off the Road and on the Asphalt

BFGoodrich to Expand Enthusiast Image – Off the Road and on the Asphalt

Perfect Fit: Matching Tire to Application Even More Critical in Broad Industrial Tire Market

Matching Tire to Application Even More Critical in Broad Industrial Tire Market Sometimes, when a person widens his or her view of something, that something tends to expand and take on a life of its own. After all, perception is reality; it’s all in the eye of the beholder. So it goes with industrial tires.

Maximum Uptime: The Skid-Steer Tire Market is Changing, But Up-to-Date Dealers Can Profit

The Skid-Steer Tire Market is Changing, But Up-to-Date Dealers Can Profit It’s been called the Swiss army knife of construction – the most versatile of all mobile machines. It’s the ubiquitous skid-steer loader, and thanks to its compact size and suitability for specialty attachments, it can handle just about any task. Does that guarantee an

Leap of Faith: Growing Data May Help Combat Fleet Concerns About Super Wides

Growing Data May Help Combat Fleet Concerns About Super Wides With today’s ever-climbing fuel prices, a tire promising immediate fuel savings of 2% to 10% should be coveted by every commercial trucking fleet in North America. But that’s not yet the case. Super wide tires – extra-wide, low-profile tires designed to replace the traditional dual

Magical Kingdom: Falken Reveals Automated ‘Sun System’ Plant to Dealers in Exotic Thailand

Falken Reveals Automated ‘Sun System’ Plant to Dealers in Exotic Thailand

New Man, New Focus: Armes Aims to Strenghten Cooper’s Base While Keeping an Eye on the Future

Roy V. Armes was named president and CEO of Cooper Tire & Rubber Co. last December, following the August resignation of Tom Dattilo. A 31-year veteran of Whirlpool Corp., Armes held several senior-level posts in various departments at the appliance manufacturer, including engineering, project management and purchasing. He also had positions in Mexico and China

While It’s Hot: With the Right Business Approach, Selling Nitrogen Can Pump Up Profits

For the past five or so years, suppliers of nitrogen-inflation equipment have made serious claims. Compared to moisture- and dirt-laden compressed air, nitrogen – a dry, inert gas – runs cooler, does not permeate through rubber as quickly and does not cause rust to develop on steel cords, expensive wheels or tire pressure monitoring sensors.

Advertising ROI: Image is Everything, But Profit Power is in Numbers

In many independent businesses, advertising gets a bad rap. When times are tough, it’s the first to go. When times are tremendous, it’s the last priority. Any business expense without an immediate, noticeable return won’t make the top of a tire dealer’s to-do list, especially when that list is miles long, crammed with the hundreds

Back On Track: Cooper Says New CS4 Touring Tire a Step in the Right Direction

Cooper Says New CS4 Touring Tire a Step in the Right Direction

Very Excited’: Goodyear Shares Plans to ‘Get There’ With Dealers at Annual Meeting

Goodyear Shares Plans to ‘Get There’ With Dealers at Annual Meeting

Snow Control: BFNAT Launches New Blizzak at Bridgestone Winter Driving School

BFNAT Launches New Blizzak at Bridgestone Winter Driving School

No Boundaries?: Blurred Lines a Challenge, But Dealers Can Still Make Hay With Lawn & Garden Tires

It used to be a no-brainer: Specialized tires have specialized buyers. While that mantra still holds true in some tire segments, for lawn and garden tires, lines that were clearly observable in the past are starting to blur. Boundaries are fading, and the market is fast becoming more complex. And, we’re not just talking about