Apollo Tyres is expanding its Manchester United partnership to 129 countries.
The company said Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei are among the countries the tiremaker will extend its association. The tiremaker already has existing association in 67 countries in Asia, Europe and Africa.
“The last two years of our association with Manchester United Football Club has helped increase the awareness for the ‘Apollo’ brand across select markets,” said Marco Paracciani, chief marketing officer of Apollo Tyres. “This expansion will help us in our brand building journey in the African and South East Asia regions and support our growth initiatives in various countries in the regions.”