Falken has released its first EcoRun passenger car tire, the ZE914 EcoRun, which is the latest edition to the Ziex family of tires. According to the tiremaker, the EcoRun badge is reserved for Falken tires developed with optimized fuel efficiency. Features include Falken’s PCR low rolling resistance compound technology, which is engineered to maximize fuel efficiency. Additionally, a silica enriched compound, along with four circumferential grooves and an asymmetric tread pattern, allows for hydroplane resistance for maximum wet traction.