Wix Filters introduced new global packaging during this week’s Automotive Aftermarket Products Expo (AAPEX) – a move the company said creates an impactful brand visual with a clean and consistent look across products.

“This is an exciting time at Wix,” said Jennifer Gibson, brand manager. “To be able to present a strong, unified visual representation of our brand is integral for future success. We love the clean, focused look, and think it will resonate better with our customers.”

Previously, Wix’s packaging offered an array of treatments and formats, making it a bit of a challenge for consumers and distributors. The new approach aims to simplify the shopping experience so customers can get exactly what they need more quickly and without any hassle, according to the company.