A Closer Look at Speed Ratings
By Mac Demere
April 16, 2013
Explaining the difference between Z-rated tires and their less expensive counterparts to customers
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Decreased Traction Culprits
By Mac Demere
February 12, 2013
Uncovering the "honest truth" behind customers' loss of grip complaints regarding their tires.
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Coming to the Correct Terms
By Mac Demere
October 15, 2012
Understanding vehicle handling terminology can help when servicing performance customers.
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Rush to Tire Fuel Efficiency With Contradictory Tasks, Unexpected Options
By Mac Demere
August 13, 2012
In the rush to make tires more environmentally friendly (or, if you want to be cynical, less environmentally unfriendly), few consider the plight of the designers of ultra-high performance tires.
...
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Finding a 'Fix' for Performance Tire Ride Complaints
By Mac Demere
June 11, 2012
As a child, I often watched and listened at the hardware store, Sears or the like as people cornered my father and asked him endless questions.
My Dad was a plastic surgeon with a particular love for trauma surgery, which he perfected...
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Selling the Value of Quality UHP Replacement Tires
By Mac Demere
April 9, 2012
Many tire dealers say the biggest challenge in selling UHP tires is to convince customers to purchase high-quality, high-cost replacement tires. Take the time to explain to customers just how much effort - and expense - goes into developing these tires to help get them on board.
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How Combinations of Different UHP Tires Can Be Toxic
By Mac Demere
February 15, 2012
Especially with UHP tires, unless the tires match exactly, the odd tire(s) out will almost certainly have more or less grip, making for a dangerous situation.
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Computer Models vs. Real-World Tire Scenarios
By Mac Demere
December 7, 2011
Sometimes the best-sounding ideas don't work well in the real world. For tires, this is especially true when designers have elaborate computer models to support their fledgling ideas.
...
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Is There Help for the 'Accidental Performance Buyer?'
By Mac Demere
October 14, 2011
Accidental performance buyers almost always identify themselves, especially by the time they get to the tire store.
Accidental performance buyers will complain about the performance of their all-wheel-drive sports car in the snow. They...
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Driving Tires on the Edge? Or Does It Just Feel That Way?
By Mac Demere
August 10, 2011
Two of the best tires I've driven on a wet test track are the Goodyear Eagle F1 GS D3 and the Toyo Proxes T1R. During assertive cornering in the dry, however, both give many non-professional drivers the false feeling that the tires are about to lose ...
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Tire Size Allowances: All 242/43R17s Are Not Created Alike
By Mac Demere
June 13, 2011
Pick a car tire size, any auto tire dimension. Then choose a couple of different performance categories (ultra-high performance and touring work nicely for my example) from three or four manufacturers.
...
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Weighing Summer vs. All-Season UHP Tires
By Mac Demere
April 18, 2011
Swapping UHP summer (or, better said, "three-season") tires for all-season UHP rubber is trading something you want for something you will probably never need.
...
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'Breakfast Cruises' Bring Added Customers to Tire Dealerships
By Joe Severns
December 14, 2010
Most red-blooded Americans will agree with me – many rather enthusiastically – that doughnuts are great, in almost any form. Even vegans enjoy a Boston Cream doughnut. And although most of the officers in blue I know cringe at the old ...
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SEMA Products
December 14, 2010
Hankook introduced the new Ventus V2 Concept high performance all-season tire, which the tiremaker said...
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Keeping Race-Tuned Vehicles on the Road Requires Dedicated Tires
By Joe Severns
November 16, 2010
An eerily maniacal grin emanated from my buddy Steve Lobel’s face, giving me only a hint of what was to come. I arrived in the small burg of Canton, Ga., earlier that morning to see his car – recently retrieved from the tuner s...
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Revised CAFE Standards Afford Tiremakers New Opportunities
By Joe Severns
October 18, 2010
In the August issue of Tire Review, I began to address Corporate Average Fuel Economy (CAFE) standards for vehicles sold in the U.S. and what t...
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Steering the Course at the Bridgestone Racing Academy
By Denise Koeth
October 18, 2010
With the sun beating down and heat from nearby engines surrounding me, I thought to myself, “They definitely don’t prepare you fo...
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Giti Tire Blazes New Trail With New Champiro HPY HP Line
By Jim Smith
October 18, 2010
Giti Tire USA certainly made a lasting impression with its very first product demonstration event in North America – blistering track spee...
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Vehicle and Tire Changes Caused by CAFE Standards
By Joe Severns
August 9, 2010
Thirty-five years ago, the U.S. government enacted the Corporate Average Fuel Economy (CAFE) standards to improve the a...
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Tire-Destroying Drifters Raise Tire Hungry Crowds - and Opportunities
By Joe Severns
July 12, 2010
Clutch drops. Trail braking. Line. Feint. Tansou (speed attack) and Tsuiso (chase attack). Oversteer.
Oh, and tire smoke....
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