The Science Behind, Inside the Versatile ATV Tire
By Rudy Consolacion
January 16, 2012
The ATV was born out of necessity when Japanese farmers needed a better way of getting to town from farms that were located in isolated, mountainous areas....
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How Tire Engineers Select New Ingredients for Rubber 'Recipes'
By Rudy Consolacion
December 7, 2011
With passenger tire sales in the U.S. reaching $21.8 billion last year, tire manufacturers constantly seek a competitive edge by delivering the latest high-tech products to technology-hungry consumers.
In an age when cars can parallel ...
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Debunking Tire Inflation Myths Keeps Drivers Safe, Fuel-Efficient
By Rudy Consolacion
October 14, 2011
When it comes to tire inflation pressure maintenance, there are three categories of consumers.
The first group includes the ones you see driving down the road with underinflated tires. They don't regularly check their tires or even thi...
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As TPMS Evolves, Technology Expands Into Commercial Segment
By Skip Scherer
August 10, 2011
No federal mandate exists for TPMS in the trucking industry, but that hasn't stopped TPMS manufacturers and marketers from keeping busy developing technology for over-the-road rigs and much larger equipment, such as earthmovers.
...
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Make the Most of Your Space With Proper Tire Storage Solutions
By Skip Scherer
August 10, 2011
To stack, or not to stack, that is the question.
Unfortunately, Shakespeare's Hamlet, while contemplating his future existence, didn't give tire dealers insight into storage systems to help them free up floor space or streamline inv...
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Balance Compounds Help Make Tires a Sound Investment
By Skip Scherer
July 15, 2011
No-brainers are sometimes hard to recognize, but manufacturers of truck tire internal balancing materials believe they make a solid case for tire dealers and fleet owners to use their products.
It's no secret that a balanced tire is a ...
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Lower Profiles, More Information Crowd Tire Sidewalls
By Skip Scherer
June 13, 2011
"TMI!"
Together, the initials once conjured up images of the 1979 nuclear reactor core meltdown on Three Mile Island near Harrisburg, Pa. Today, the letters are commonly used in casual and online conversations to exclaim "...
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Tread Compounds and Elements Battle a Tire's Enemy: Heat
By Skip Scherer
May 9, 2011
Vital to a tire's creation, it transforms polymers and additives into a resilient product able to withstand torturous miles of highway driving.
Destructive to a tire's lifecycle, it breaks down rubber compounds and affects vehic...
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Tread Depth, Tire Safety and the Difference of 24 Cents
By Skip Scherer
April 18, 2011
A head-to-head challenge in the tire industry currently involves two of the nation's greatest presidents. The debate is over a mere 2/32nds of an inch, but safety is held as most important on both sides of the coin.
...
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Sipes Deserve Credit For Tire Traction
By Skip Scherer
March 15, 2011
They grab, grope and grip but somehow don't grasp drivers' gratitude for contributing to a safe ride on roadways.
Sipes, sometimes called kerfs, are the narrowest slits found on tread patterns and are often overlooked when customers co...
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Wet Traction Relies on Where the Rubber Meets the Road
By Skip Scherer
February 14, 2011
This year marks the 20th anniversary of Goodyear's Aquatred, considered to be the industry's breakthrough rain tire.
After decades of industry attempts, that tire's introduction finally elevated the importance of a tread pattern's con...
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Supercars and Super Tires: What's in the DNA?
By Skip Scherer
January 18, 2011
Think of "hot" or "cool" cars. The superlatives usually mean the same thing in the automotive vernacular and generate super-macho names like Porsche Carrera GT, Dodge Viper, Ferrari Italia and Bugatti Veyron.
The monikers invok...
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Electronic Stability Control and the Role of Tires
By Skip Scherer
December 14, 2010
Electronic stability control - ESC - introduced in 1995 and touted as the second most important advancement in auto safety after seat belts, will finally be standard equipment on all passenger vehicles sold in the U.S. starting in 2012....
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Always Install Two New Tires on the Rear Axle
By Skip Scherer
November 18, 2010
When it’s time to replace only two tires on passenger vehicles, logic should take a back seat to physics – or in this case, a rear...
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From Plant to Store, Today's Tires Must be in Balance
By Skip Scherer
July 12, 2010
Round and black was once the acceptable way to describe a tire. Today, most are still black, but car owners demand that they must be a lot roun...
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Advancing in N.A. Market Takes Products, Cooperation, Technology
By Aaron Murphy, vice president, Ch
June 17, 2010
As with most great adventures, the first steps are usually the hardest to take.
CMA and Double Coin began marketing TBR p...
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Renewable Materials, New Combinations Improving Tire Breed
May 17, 2010
As a dealer, you are already familiar with the fact that renewable materials from plants are used in the production of some tires.
Natural rubber, which comes from latex collected from rubber trees, is one of them. Another is ray...
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Pirelli's Intelligent Cyber Tire 'Speaks to the Car'
By Joe Severns
April 14, 2010
As with all tiremakers, Pirelli’s R&D department in Milan, Italy, works to deliver increased active and passive safety to drivers.
But one new tool in its arsenal is a computerized chip installed in the carcass of what has b...
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Entries are now being accepted for the
2012 Top Shop Award Program.
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