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With Economic Rebound, Off-Road Light Truck Tire Sales Begin to Climb
 By Denise Koeth October 14, 2011 Tire manufacturers agree that the off-road light truck tire segment was hit particularly hard during the recession - after all, what enthusiasts could afford extra sets of tires and related accessories for hobby vehicles, while fuel prices for their ... read more
Tiremakers Offer Fuel-Saving Rubber - But Compared to What?
 By Denise Koeth August 10, 2011 The green movement and the desire to save money at the gas pump have driven motorists to welcome fuel-efficient tires with open arms. Even in these penny-pinching times of slow economic recovery, if a set of tires can deliver real fuel savings, consu... read more
Updated Goodyear Assurance Gets 16-City Launch Demo Tour
 By Jim Smith August 10, 2011 Goodyear's new Assurance TripleTred All-Season is hitting the road – literally – by em­barking on a grueling 16-city tour to support its official launch. ... read more
Tools and Tips For Selling More Winter Tires
 By Denise Koeth June 14, 2011 Tire dealers in cold climates understand that when temp­eratures drop and the snow be­gins to fly, all-season – and especially summer – tires quickly become inadequate. The angular biting edges and softer compounds of winter tires... read more
Michelin Adds New BFGoodrich T/A for Work and Play
 By Jim Smith April 18, 2011 More than a year in the making, Michelin North America finally took the wraps off of the BFGoodrich Rug­ged Terrain T/A, the latest BFG-brand light truck/SUV radial. And this new tire, said MNA, is all work and all play. ... read more
Cooper Begins Record-Breaking Year With Four Product Launches
 By Denise Koeth April 18, 2011 In a year in which Cooper Tire & Rubber Co. will introduce the most new products to the North American market in the company's history, the tiremaker is starting things off with a bang. ... read more
CTA Redefines General Brand With New G-Max UHP Offering
 By David Moniz April 18, 2011 Continental Tire the Americas offered up Infineon Raceway as the center stage upon which to introduce the new General G-Max AS-03 to both tire and automotive journalists and its dealers in back-to-back events. ... read more
Making the Transition to Non-Lead Wheel Weights
 By Denise Koeth March 15, 2011 The days of lead wheel weights are numbered. While the federal Environmental Protection Agency has been slow to act, a number of state governments - California, Illinois, Washington, Maine, Vermont and New York - have banned the use of lead wheel wei... read more
SEMA Products
December 14, 2010 Hankook introduced the new Ventus V2 Concept high performance all-season tire, which the tiremaker said... read more
Follow All-Season UHP Trends for Added Profits
 By Denise Koeth October 18, 2010 In these days of slow recovery from economic doldrums, what tire dealer wouldn’t want to know more about a segment in which steady growth ... read more
Steering the Course at the Bridgestone Racing Academy
 By Denise Koeth October 18, 2010 With the sun beating down and heat from nearby engines surrounding me, I thought to myself, “They definitely don’t prepare you fo... read more
Goodyear Heads South - to Florida - for Winter Tire Rollout
 By Denise Koeth October 18, 2010 It was a balmy 89 degrees in Fort Walton Beach, Fla., last month when Goodyear introduced its new Ultra Grip Ice WRT to a select group of deale... read more
Giti Tire Blazes New Trail With New Champiro HPY HP Line
 By Jim Smith October 18, 2010 Giti Tire USA certainly made a lasting impression with its very first product demonstration event in North America – blistering track spee... read more
Tariff Turmoil, Market Volatility Put Added Pressure on Private Brands
 By Denise Koeth August 9, 2010 The private brand tire segment underwent a tumultuous 2009 as a result of the global economic downturn that affected all aspects of the tire industry, as well as the Obama Administration’s placement of heavy additional duties on passenger tire... read more
With Changing Technology, OE Focus, Do Old Winter Tire 'Standards' Need Updating?
 By Jim Smith July 12, 2010 What exactly is a “winter tire”? The answer is much more complicated than you might think, and begs even more questions. ... read more
Be Tire Smart and Drive Safely Into Summer
 By Patricia Roberts June 8, 2010 Correctly maintained tires are critical to the safety of all members of the family, not to mention the safety of everyone else on the road. Is your vehicle – and your customers’ vehicles – ready for the summer? ... read more
Looking Forward Tire Company Execs Talk About the Future
 By Jim Smith August 17, 2009 “The problem with the future is that it keeps turning into the present.” - Calvin & Hobbes creator Bill Watterson ... read more
Prep Work: How Dealers Can Get a Jump on ESC Requirements
 By Scott Blair August 15, 2009 Overall traffic fatalities reported in 2008 hit their lowest level since 1961. The U.S. Department of Transportation released this statement in July. They went on to say, “that fatalities in the first three months of 2009 con... read more
Private Brand Tires Still Offer Added Profits
 By Denise Koeth July 15, 2009 Despite a shrinking market, fallout from an economic recession and tough price competition from overseas, the private brand tire segment still offers dealers the potential for added profits and exclusivity in their own markets. The ... read more
Changes & Challenges: The Role of Wholesalers/ Distributors
 By Hank Inman December 15, 2008 Politics notwithstanding, change is the mantra these days. It is preached throughout the tire industry, and prominent on the platform is the vital link in the distribution chain: the distributor/wholesaler. In the late 1960s and 1970... read more
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