Dealers Must be Experts on Off-Road Light-Truck Tire Features, Applications
By Joanne Draus Klein
April 16, 2013
Mark Twain might have said that rumors of the death of off-road light-truck tires have been greatly exaggerated. And he would have been right....
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Tire Labeling ABCs
By Rick Barnhart
February 12, 2013
The new national tire fuel efficiency consumer information program for replacement tires - which includes a new tire labeling system - is looming. Here's what you need to know to prepare for the change.
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Fuel-Efficient Tires are Here to Stay
By Joanne Draus Klein
February 12, 2013
Both consumers and automakers are expressing a demand for low rolling resistance and other fuel-efficient considerations. But how are manufacturers experiencing and dealing with the trend?
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'Key Influencers' Tapped for Michelin Pilot Sport A/S 3 Rollout
By Jim Smith
January 15, 2013
Michelin North America used the recently opened NOLA Motorsports Park to show off the latest addition to its Pilot passenger tire family: the Michelin Pilot Sport A/S 3.
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Run-Flat Tires Offer Dealers Profits, Drivers Peace of Mind
By Denise Koeth
December 12, 2012
Zero pressure, self supporting, run-on-flat...whatever the moniker each tire manufacturer gives to its run-flat tires, the general idea is the same: consumers can continue driving for 50 miles at up to 50 miles per hour on what would ordinarily be a ...
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Pirelli Unveils Cinturato P7 All Season Plus at New F1 Track
By David Moniz
November 19, 2012
By the time you're reading this article, Formula One will have returned to the U.S. after a six-year absence.
On Nov. 18, F1 race fans from around the world will have focused their attention on the newly constructed and purpose-built Cir...
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Conti PureContact Offers Drivers, Dealers the Full Package
By Denise Koeth
August 13, 2012
The latest rollout from Continental Tire the Americas has so many selling points, the tiremaker said it had to focus its marketing efforts on a handful of key features to streamline the message for consumers.
...
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Goodyear's New UHP All-Season Eagle Fills Gap in Product Screen
By Denise Koeth
June 11, 2012
When it comes to wet weather testing, Seattle makes for a good proving ground, giving drivers ample opportunity to experience a tire's braking, handling and overall performance in the wet.
Such was the case in early May when Goodyear i...
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Dedicated Summer, Winter Tires Offer Year-Round Service
By Rudy Consolacion
May 7, 2012
Looking at basic performance factors, all-season tires can handle just about any possible road condition that comes up - and do so in a mediocre fashion. During an emergency driving situation, having the right tires can make a huge difference between success and failure.
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Bridgestone Expands Product Lines, Marketing Initiatives
By Denise Koeth
May 7, 2012
At its annual media and tire dealer ride-and-drive event in mid-March, Bridgestone Americas had plenty of news to share, including its new Turanza Serenity Plus and Firestone Destination LE2 tire lines.
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Yokohama Showcases Orange Oil in All-New Avid Ascend
By Jim Smith
April 9, 2012
How does orange oil make tires better (at least in the minds of Yokohama Tire Corp. researchers)?
There is a laundry list of legitimate chemistry and compounding reasons, deep level science only the most nerdy among us could understand...
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Long-Lasting Nitto Motivo Doesn't Short on Performance
By Denise Koeth
April 9, 2012
Nitto Tire USA said it is shattering expectations with its newly-released Motivo all-season UHP tire.
...
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Revamped BFGoodrich g-Force Sport Comp-2 Hits the Market on Target
By Denise Koeth
March 12, 2012
Michelin North America's all-new BFGoodrich g-Force Sport Comp-2 tire seems to have entered the market at exactly the right time....
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Balmy Weather Doesn't Slow Next Gen X-Ice Xi3 Launch
By Jim Smith
February 15, 2012
The unseasonable climate didn't diminish the media and dealer launch of the new Michelin X-Ice Xi3, an upgrade from 2008's successful X-Ice Xi2.
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With Economic Rebound, Off-Road Light Truck Tire Sales Begin to Climb
By Denise Koeth
October 14, 2011
Tire manufacturers agree that the off-road light truck tire segment was hit particularly hard during the recession - after all, what enthusiasts could afford extra sets of tires and related accessories for hobby vehicles, while fuel prices for their ...
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Updated Goodyear Assurance Gets 16-City Launch Demo Tour
By Jim Smith
August 10, 2011
Goodyear's new Assurance TripleTred All-Season is hitting the road – literally – by embarking on a grueling 16-city tour to support its official launch.
...
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Tiremakers Offer Fuel-Saving Rubber - But Compared to What?
By Denise Koeth
August 10, 2011
The green movement and the desire to save money at the gas pump have driven motorists to welcome fuel-efficient tires with open arms. Even in these penny-pinching times of slow economic recovery, if a set of tires can deliver real fuel savings, consu...
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Tools and Tips For Selling More Winter Tires
By Denise Koeth
June 14, 2011
Tire dealers in cold climates understand that when temperatures drop and the snow begins to fly, all-season – and especially summer – tires quickly become inadequate. The angular biting edges and softer compounds of winter tires...
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Michelin Adds New BFGoodrich T/A for Work and Play
By Jim Smith
April 18, 2011
More than a year in the making, Michelin North America finally took the wraps off of the BFGoodrich Rugged Terrain T/A, the latest BFG-brand light truck/SUV radial. And this new tire, said MNA, is all work and all play.
...
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Cooper Begins Record-Breaking Year With Four Product Launches
By Denise Koeth
April 18, 2011
In a year in which Cooper Tire & Rubber Co. will introduce the most new products to the North American market in the company's history, the tiremaker is starting things off with a bang.
...
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