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Proper Truck Tire Sizing
 By Asa Sharp May 7, 2013 There are lots of incentives in today’s transportation business to maximize efficiencies by carefully matching equipment—especially trucks—to the tasks at hand. Recent new truck sales reports from Wards show that purchases of Class 3... read more
Exploring the Future of Pneumatic Truck Tires
 By Asa Sharp April 18, 2013 What will the commercial over-the-road truck tire (or its worthy replacement) look like in 10 to 20 years? Although we can't evaluate currently unknown innovations, we can look at developments in other tire types: race, pass... read more
Dealers Must be Experts on Off-Road Light-Truck Tire Features, Applications
 By Joanne Draus Klein April 16, 2013 Mark Twain might have said that rumors of the death of off-road light-truck tires have been greatly exaggerated. And he would have been right.... read more
Maximizing Performance of Underground Mining Tires Takes a Deeper Approach
 By Tim Good April 16, 2013 Do the maintenance practices for tires operated in an underground environment versus a surface operation change? The answer is NO. ... read more
A Closer Look at Speed Ratings
 By Mac Demere April 16, 2013 Explaining the difference between Z-rated tires and their less expensive counterparts to customers read more
Nitto Launches NT90W 'Severe Winter' Tire
 By Denise Koeth April 16, 2013 Nitto Tire USA Inc. recently launched its new studless winter tire, the NT90W, which the company said is “engineered for severe winter drivin... read more
Hankook Execs Share Growth Plans, New Products at Meeting
April 15, 2013 Some new faces in management welcomed more than 200 dealers, distributors and their guests to Hankook’s Partners Day 2013, held in February a... read more
TIA's 2013 OTR Conference Heavy on Data, Networking
 By Jim Smith April 15, 2013 More than 500 members of the tire industry gathered in Puerto Rico for this year’s TIA OTR Conference, not quite a record but an impressive t... read more
Visiting Nokian's 'White Hell' to See the Latest Winter Beaters
 By Jim Smith April 15, 2013 The reason Akron became the Rubber Capital of the World was not its unique ability or those of its inhabitants or even the earnestness and inventive... read more
When Your Tires Leave, Know Why
 By Asa Sharp April 12, 2013 The old adage “what you don’t know won’t hurt you” certainly shouldn’t apply to your tire program. In fact, the more you know, the greater the opportunities for reducing costs and improving efficiencies. ... read more
Returning Idled Tires to Service
 By Asa Sharp April 10, 2013 Truck tires, unlike many automobile and light truck tires, are all about performance and life-cycle costs. In fact, if truck tires are used within their engineered parameters of load/inflation/speed and are properly maintained, near continuous use wo... read more
Consider All Aspects of a Fleet Tire Program
 By Asa Sharp April 9, 2013 "Iridescent" is a word you probably haven't associated with your tire program. However, it may describe a concept fleet managers should be thinking about when considering outsourcing and maintenance. Iridescent is defined as &... read more
Tire Fires: A Modern Version
 By Asa Sharp March 28, 2013 The best thing about truck tire fires is that they hardly ever happen anymore. There are good reasons for that. One is that steel radials simply don’t fail in this manner. Older, bias-ply tires were built with multiple layers of crossed bod... read more
Grade Your Tire Program
 By Asa Sharp March 25, 2013 Not many years ago, the success of a fleet tire program was defined by the frequency and costs of crises or problems. These were culled out of periodic expense reports, or perhaps a tire-cost-per-mile figure. This type of management by exception simp... read more
Making the Seasonal Change
 By Andrew Markel March 12, 2013 It's important to consider TPMS sensors when changing over winter tires - and vice-versa. read more
And on the Ninth Day...
 By Jeff Wallick March 12, 2013 Great farm tire dealers can control their own destinies - and those of their customers. read more
Comfort, Familiarity Still Count in Truck Tire Service
 By Al Cohn March 12, 2013 Examining what fleets want - and what they really need - from truck tire service suppliers. read more
Why Do My Tires Feel Different?
 By Rich Ashley March 12, 2013 Examining the differences between OE tires and their "exact duplicate" replacements. read more
Consistency is Key in Goodyear's 'On Target' Message
 By Jim Smith March 12, 2013 Dealers love consistency from their suppliers, especially if that means no disruptions or other headaches. Consistency was held up as Goodyear's badge of honor at its 2012 dealer conference. read more
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2013 Top Shop Award Program.