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The $300 Billion Minority
March 03, 2010
Who is the "minority" that accounts for 85% of all consumer purchases? Women. Women buy 60% of all new cars, 53% of all used cars, and spend $300 billion annually keeping their cars repaired. And yet, a recent study of 200 Chicago car dealerships by economists Ian Ayres and Peter Siegelman shows that women usually get higher price quotes on vehicles than men do. Overall, most women... read more
 
Women Of Color = Women Of Economic Influence
January 18, 2010
When the Maria Shriver study titled “A Women’s Nation” was published during the latter part of 2009, it was big news for much of the nation. Finally, the impact of the women who entered the work force in massive numbers since the 1960s were being recognized for their impact on society, and the information was being discussed by everyone from the cable news shows to the various... read more
 
The New Senior Consumer
December 14, 2009
The 1970s “All in the Family” made us all familiar with the song “Those Were The Days.” Fast forward to today and WOW…we have redefined “senior” and “Those Days” are gone forever. First, some some statistics from about the aging of America: • Someone turns 50 years of age every 60 seconds. • By 2020, the... read more
 
Think You're Female Friendly? Examine the Basics to see if Your Shop Measures Up
September 23, 2009
Women account for 85% of all consumer purchases, including everything from automobiles to healthcare, and they spend about $5 trillion annually – about half of the U.S. gross domestic product. It is predicted than over the next decade women will control two thirds of consumer wealth in the U.S. and be the beneficiaries of the largest transference of wealth in our country’s history... read more
 
Selling to Women
July 31, 2009
Tire and automotive service dealers, especially, need to remember that women do indeed hold the purse strings when it comes to purchases. They wield significant economic power, purchasing 80% of all consumer goods. And, they make up about 65% of the customer base for automotive repair and service centers, according to the Automotive Aftermarket Industry Association (AAIA). So, how can tire... read more
 
Dealing With Diversity: Reaching Out to All Demographic Groups is Vital to Success
March 26, 2008
Reaching Out to All Demographic Groups is Vital to Success in Today’s Diverse Marketplace Everywhere you turn today you hear and read about diversity – and its importance to and impact on our nation’s economy and harmony. Large corporations have gone so far as to install diversity officers, managers in charge of making sure people from diverse groups are hired and promoted... read more
 
Biz Smarts Have No Gender
April 01, 2004
Women the weaker sex? Bite your tongue. Whether you’re male or female, to be successful in the retail or wholesale tire industry, you need business smarts, the ability to overcome challenges, and, above all, brass knuckles. An interesting combination of softness, intelligence and fiery spunk, women tire dealers are roaring.Once an oddity in a male-dominated industry, women are now solidly in... read more
 
Your Dealership is Doomed: The Diversity of Customers
April 01, 2004
Remember the days when the only woman in your shop was the one half-naked on the calendar? Well, it’s time to forget them. The female portion of your customer base is not a "niche." In fact, women are regular – if not primary – customers of automotive service providers. Consider these statistics, courtesy of the Women’s Board of the Car Care Council at the Automotive... read more
 
Genders and Generations: Figuring Out What Really Makes Your Customers Tick
April 01, 2002
Figuring Out What Really Makes Your Customers TickTire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn't, business will be lost.Handling customers is always tricky, and there will be times when no matter what you do, the customer won't be... read more
 
Case 2: Build Their Respect and Trust
June 01, 2001
Case 2: Build Their Respect and TrustDealers can't just open their doors, display some tires and sit back and watch profits roll in. It doesn't work that way - and if it did everybody would be doing it. No, tire dealers have to market. They have to gain trust. They have to provide honest service. In short, they have to do everything a little better than the next guy.Everything from the how a dealer... read more
 
  

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Coats ProGuard Leverless Tire Changer 
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Coats Model 1250 Wheel Balancer