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inBusiness >> Selling to Women
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Common Customer Service Myths Exposed
 By Jody Devere September 28, 2012 How to break down the myths of customer service, get into customers' heads, and figure out the best way to serve them and turn a problem customer into a customer for life. read more
Appeal to All Senses All the Time to Keep Customers
 By Jody Devere March 12, 2012 The independent tire dealer is always facing tough competition. Major tire chains, mass merchandisers and warehouse clubs drive a hard bargain and claim a volume award when it comes to new tire sales.  ... read more
New Research Shows How Women See Tire Buying Experience
July 15, 2011 Exactly how do women approach the entire tire buying experience? What are they looking for?? What do they expect? And how important are brands and pricing? Over the years, a lot of people have been most happy to share their ideas on th... read more
More Tips for Female-Friendly Customer Service
 By Greg Sands April 21, 2011 Is your shop clean and inviting? Is speed of service a priority? Are your service and salespeople attentive and personable? If you answered no to any of those questions, you might be alienating at least half of your customer base. ... read more
Marketing to Women With Social Media
 By Jody Devere April 18, 2011 Comscore, Nielsen, Media-Metrix and Quantcast studies all show women are the driving force of the most important Internet trend of the decade: the social web. ... read more
Attract Women Customers to Boost Your Shop's Word-of-Mouth Power
 By Jody Devere November 16, 2010 Testimonials from customers who are raving fans of your dealership are among the best methods for gaining new customers. And a major segment of... read more
No Longer in the Passenger Seat: Women's Influence in Automotive
August 26, 2010 Coyne PR has worked with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, it has also had the honor of working with one of the... read more
The Training and Education Value Proposition
 By Patricia Roberts July 15, 2010 "Give a man a fish, and you have fed him for today. Teach a man to fish, and you have fed him for a lifetime" – Author unknown We have all heard this proverb and have probably used it many times. It is one... read more
Do Men And Women Speak A Different Language?
 By Patricia Roberts May 14, 2010 Men and women think, speak, and process information very differently. It would be rather unique to go through each day and not experience a perplexing interaction with the opposite gender with regards to communicating – especially... read more
Women In the Marketplace
 By Patricia Roberts April 15, 2010 [Editor’s Note: The following is an except from the soon-to-be-published “Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better” by Maddy Dychtwald with Christine Larson. While most of t... read more
4 Things You Can Do To Make Your Business Inviting To Women
 By Patricia Roberts April 7, 2010 Women influence 85% of all consumer-purchasing decisions in the U.S. and 66% of the consumer-purchasing decisions in Canada. When thinking about the impact that this group has on commerce and on businesses in general, you are probabl... read more
The $300 Billion Minority
 By Jody Devere March 3, 2010 Who is the "minority" that accounts for 85% of all consumer purchases? Women. Women buy 60% of all new cars, 53% of all used cars, and spend $300 billion annually keeping their cars repaired. And yet, a recent s... read more
Women Of Color = Women Of Economic Influence
 By Patricia Roberts January 18, 2010 When the Maria Shriver study titled “A Women’s Nation” was published during the latter part of 2009, it was big news for much of the nation.   Finally, the impact of the women who entered the work force in mas... read more
The New Senior Consumer
 By Patricia Roberts December 14, 2009 The 1970s “All in the Family” made us all familiar with the song “Those Were The Days.”  Fast forward to today and WOW…we have redefined “senior” and “Those Days” are gone forev... read more
Think You're Female Friendly? Examine the Basics to see if Your Shop Measures Up
 By Patricia Roberts September 23, 2009 Women account for 85% of all consumer purchases, including everything from automobiles to healthcare, and they spend about $5 trillion annually – about half of the U.S. gross domestic product. It is predicted than over the ne... read more
Selling to Women
July 31, 2009 Tire and automotive service dealers, especially, need to remember that women do indeed hold the purse strings when it comes to purchases. They wield significant economic power, purchasing 80% of all consumer goods. And, they make up about 65% of t... read more
Dealing With Diversity: Reaching Out to All Demographic Groups is Vital to Success
 By Tom Duke March 26, 2008 Reaching Out to All Demographic Groups is Vital to Success in Today’s Diverse Marketplace Everywhere you turn today you hear and read about diversity – and its importance to and impact on our nation’s economy and h... read more
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