Your Business' Spokesperson: Putting Your Face and Voice to Your Brand
By Rick Barnhart
December 7, 2011
Anyone who has been around our industry more than just a few years has seen how dramatically customer interaction has changed. Tire specifications, features, ratings, prices – they’re available at everyone’s fingertips. People can ...
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Leverage Text Messaging to Strengthen Your Local Marketing Push
By Heather Blessington
October 14, 2011
My 70-year-old mother started texting before I did. This probably sounds strange given that I'm the tech geek in the family and "Web" is my middle name.
...
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Tire Dealers Find Success With Mobile Apps
By Joanne Draus Klein
August 10, 2011
These days, "going mobile" requires more than a good set of tires.
Mobile web technology is one of the newest necessities of any progressive business. And savvy tire dealers are jumping on the mobile bandwagon as quickly as pho...
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Six Internet Marketing Investments Worth Making
By Heather Blessington
August 10, 2011
My team has regular discussions around the office about what we think dealers should be doing with their websites and online marketing efforts. We certainly do our fair share of griping, mostly because it's difficult to get our message across above a...
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Use Cause-Related Marketing to Boost Sales
By Jody Devere
August 10, 2011
If you're looking to increase your dealership's exposure in your local community, a cause-related event is virtually guaranteed to get some much-desired exposure, help you earn the trust and respect of your current and potential customers – and,...
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Tires and Dealers Have Become Part of the Wide World of Sports
By Denise Koeth
July 15, 2011
Tires have long been associated with motorsports. And perhaps because you can't drive racecars without race tires, for decades – a century, even – tire manufacturers have flocked to the sport through various sponsorships and initiatives....
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Reputation Management: What Are Customers Saying About You?
By Heather Blessington
June 20, 2011
The Internet is often referred to as "The Wild, Wild West" because technology is changing so rapidly, it's virtually impossible to police content, images and business practices. Well, the web just got a heck of a lot wilder in the local ...
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Marketing to Women With Social Media
By Jody Devere
April 18, 2011
Comscore, Nielsen, Media-Metrix and Quantcast studies all show women are the driving force of the most important Internet trend of the decade: the social web.
...
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Give Your Shop's Website a Tune-Up
By Joanne Draus Klein
March 15, 2011
It's time to turn on the virtual "open" sign, dust off the cyber "welcome" mat and get those customers through the door - the web-based door, that is - to your Internet storefront.
All things "e," after all, are...
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Online Group Discount Programs Guarantee New Customers
By Denise Koeth
February 14, 2011
Imagine a form of marketing that's 95% guaranteed to drive new customers to your shop's door without any upfront costs. Believe it or not, there's no catch. Online group discount websites are making this scenario a reality for a variety of businesses...
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Business Myths: Why They're Wrong and What to do About Them
By Mark Rodgers
January 18, 2011
What if we are wrong? What if our most deeply held beliefs about managing tire dealerships are at best misguided and at worst a complete waste of time and money?
...
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Tips For a Successful Direct Mail Campaign
By Greg Sands
January 3, 2011
Advertising can be a great way to drive business, but the key is finding the right vehicle to spread your message.
As the former co-owner of the largest chain of Goodyear dealerships in Texas, I tried an assortment of advertising appro...
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Master Social Media to Support Your Brand
By Tom Duke
June 17, 2010
Will tire dealers become irrelevant if they don’t master social media?
The imperative for dealers to develop a social media program becomes more evident every day. Hundreds of nationally known companies are supporting their...
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The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases
By George Lucas
May 17, 2010
During challenging economic times, nearly everyone in the tire and automotive service industry asks the same nagging question: “How much...
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Rebuilding Business Confidence by Networking, Expanding Offering
By Scott Blair
May 17, 2010
The last few years have been an eye-opening experience for most Americans. We got fat and complacent and didn’t worry about tomorrow. We...
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Planning Special Events
By Joanne Draus Klein
February 9, 2010
Who wouldn’t buy a tire from Mario Andretti?
Capitalizing on the racing legend’s star power has become part of doi...
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The Next Step: Define a Social Media Strategy to Grow Your Business
By Scott Blair
February 9, 2010
After writing about the high performance market for the last eight years, I am turning my attention on marketing and business develo...
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Maximize Web Presence to Improve Your Bottom Line
By Denise Koeth
August 15, 2009
By now even the most low-tech tire dealer knows that having a presence
on the Web is a necessary part of improving his or her business.
The
next generation of consumers has come to rely on the Internet as a
means of gathering tire i...
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Sponsorship Opportunities
August 3, 2009
A prime example of boosting
your business by helping out your community can be found in event sponsorship.
Here’s how to choose the
right events and get the most out of you...
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Soliciting Customers From Failing Competitors
July 1, 2009
A failing economy certainly
presents challenges to any small business. It could also provide opportunity
when competitors are forced to shut down because of tough times, leaving in
their wake customers that your business can bring into the fold.
...
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Entries are now being accepted for the
2012 Top Shop Award Program.
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