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Master Social Media to Support Your Brand
 By Tom Duke June 17, 2010 Will tire dealers become irrelevant if they don’t master social media? The imperative for dealers to develop a social media program becomes more evident every day. Hundreds of nationally known companies are supporting their... read more
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases
 By George Lucas May 17, 2010 During challenging economic times, nearly everyone in the tire and automotive service industry asks the same nagging question: “How much... read more
Rebuilding Business Confidence by Networking, Expanding Offering
 By Scott Blair May 17, 2010 The last few years have been an eye-opening experience for most Americans. We got fat and complacent and didn’t worry about tomorrow. We... read more
Planning Special Events
 By Joanne Draus Klein February 9, 2010 Who wouldn’t buy a tire from Mario Andretti? Capitalizing on the racing legend’s star power has become part of doi... read more
The Next Step: Define a Social Media Strategy to Grow Your Business
 By Scott Blair February 9, 2010 After writing about the high performance market for the last eight years, I am turning my attention on marketing and business develo... read more
Maximize Web Presence to Improve Your Bottom Line
 By Denise Koeth August 15, 2009 By now even the most low-tech tire dealer knows that having a presence on the Web is a necessary part of improving his or her business. The next generation of consumers has come to rely on the Internet as a means of gathering tire i... read more
Sponsorship Opportunities
August 3, 2009 A prime example of boosting your business by helping out your community can be found in event sponsorship. Here’s how to choose the right events and get the most out of you... read more
Soliciting Customers From Failing Competitors
July 1, 2009 A failing economy certainly presents challenges to any small business. It could also provide opportunity when competitors are forced to shut down because of tough times, leaving in their wake customers that your business can bring into the fold. ... read more
Bring in New Customers With New Approaches
 By Denise Koeth June 15, 2009 Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains the toughest, most vital part of staying on top. This holds true particularly for ... read more
Going E-Marketing
June 1, 2009 Want to advertise more but don’t have a bigger budget? One great way to get your name out is with e-newsletters. Printed and mailed newsletters are a great way to build customer knowledge about your products and services – and confiden... read more
How Important Are Testimonials?
May 1, 2009 You have a great Web site, brochures, sales flyers, POP displays, maybe even a weekly e-newsletter. But are you overlooking the most important marketing piece – a customer testimonial? ... read more
Advertising on a Shoe String
April 1, 2009 Small businesses face periodic times of slow cash flow with precious little money to spend for advertising. Here’s how you clear the hurdles and not spend a fortune doing it. ... read more
Beefing up Your Web Site
April 1, 2009 On the Web, content is king. If you want people to visit, stick around and come back to your Web site, give them a good reason to do so. Web users operate in “Internet ti... read more
How to Look Big
March 1, 2009 Even the smallest, single-location tire dealership operating on a modest budget can look like a big retailer. Here are several tricks you can use to expand your image. • Set ... read more
The Changing Landscape
 By Tom Duke February 12, 2009 Under normal circumstances, it's challenging enough to market your business to customers and keep profits moving in the right direct... read more
A Scientific Method
February 1, 2009 Question: What’s the best way to make every advertising dollar count? Answer: Design your advertising so that you can determine how much profit each ad dollar generates. The best way to do this is to calculate the revenue from a specific ad... read more
Easy Business Boost
January 1, 2009 Don’t have the funds for a comprehensive ad program? There are alternatives. Word-of-mouth marketing, for example, is a simple and inexpensive way to promote your tire dealership and attract new customers. Simply encourage your happiest cus... read more
Getting in the News
December 1, 2008 Did you just get a hot new tire in stock? Are you offering a car-care clinic? Are you offering a special deal on a set of new tires? Let the media deliver your message for free. T... read more
Marketing on a Budget
November 1, 2008 Marketing is a must for all businesses, especially for independent tire dealerships that typically don’t have the financial resources of the big-box retailers. So, if you’re trying to save on marketing materials, here are a few tips:... read more
Tough Times Are No Time to Turn Off Your Marketing
 By Tom Duke October 31, 2008 Tire dealers who aren’t using all of the marketing tools available to them probably aren’t selling all of the tires and vehicle service that they could. To be sure, many marketing tools add expense, and in these tough t... read more
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