Master Social Media to Support Your Brand
By Tom Duke
June 17, 2010
Will tire dealers become irrelevant if they don’t master social media?
The imperative for dealers to develop a social media program becomes more evident every day. Hundreds of nationally known companies are supporting their...
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The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases
By George Lucas
May 17, 2010
During challenging economic times, nearly everyone in the tire and automotive service industry asks the same nagging question: “How much...
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Rebuilding Business Confidence by Networking, Expanding Offering
By Scott Blair
May 17, 2010
The last few years have been an eye-opening experience for most Americans. We got fat and complacent and didn’t worry about tomorrow. We...
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Planning Special Events
By Joanne Draus Klein
February 9, 2010
Who wouldn’t buy a tire from Mario Andretti?
Capitalizing on the racing legend’s star power has become part of doi...
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The Next Step: Define a Social Media Strategy to Grow Your Business
By Scott Blair
February 9, 2010
After writing about the high performance market for the last eight years, I am turning my attention on marketing and business develo...
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Maximize Web Presence to Improve Your Bottom Line
By Denise Koeth
August 15, 2009
By now even the most low-tech tire dealer knows that having a presence
on the Web is a necessary part of improving his or her business.
The
next generation of consumers has come to rely on the Internet as a
means of gathering tire i...
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Sponsorship Opportunities
August 3, 2009
A prime example of boosting
your business by helping out your community can be found in event sponsorship.
Here’s how to choose the
right events and get the most out of you...
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Soliciting Customers From Failing Competitors
July 1, 2009
A failing economy certainly
presents challenges to any small business. It could also provide opportunity
when competitors are forced to shut down because of tough times, leaving in
their wake customers that your business can bring into the fold.
...
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Bring in New Customers With New Approaches
By Denise Koeth
June 15, 2009
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains the toughest, most vital part of staying on top.
This holds true particularly for ...
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Going E-Marketing
June 1, 2009
Want to advertise more but
don’t have a bigger budget? One great way to get your name out is with
e-newsletters. Printed and mailed newsletters are a great way to build customer
knowledge about your products and services – and confiden...
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How Important Are Testimonials?
May 1, 2009
You have a great Web site,
brochures, sales flyers, POP displays, maybe even a weekly e-newsletter. But
are you overlooking the most important marketing piece – a customer
testimonial?
...
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Advertising on a Shoe String
April 1, 2009
Small businesses face
periodic times of slow cash flow with precious little money to spend for
advertising. Here’s how you clear the hurdles and not spend a fortune doing it.
...
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Beefing up Your Web Site
April 1, 2009
On the Web, content is king.
If you want people to visit, stick around and come back to your Web site, give
them a good reason to do so.
Web users operate in
“Internet ti...
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How to Look Big
March 1, 2009
Even the smallest,
single-location tire dealership operating on a modest budget can look like a
big retailer. Here are several tricks you can use to expand your image.
• Set ...
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The Changing Landscape
By Tom Duke
February 12, 2009
Under normal circumstances, it's challenging enough to market your business to customers and keep profits moving in the right direct...
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A Scientific Method
February 1, 2009
Question: What’s the best
way to make every advertising dollar count? Answer: Design your advertising so
that you can determine how much profit each ad dollar generates. The best way
to do this is to calculate the revenue from a specific ad...
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Easy Business Boost
January 1, 2009
Don’t have the funds for a
comprehensive ad program? There are alternatives. Word-of-mouth marketing, for
example, is a simple and inexpensive way to promote your tire dealership and
attract new customers. Simply encourage your happiest cus...
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Getting in the News
December 1, 2008
Did you just get a hot new
tire in stock? Are you offering a car-care clinic? Are you offering a special
deal on a set of new tires? Let the media deliver your message for free.
T...
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Marketing on a Budget
November 1, 2008
Marketing is a must for all
businesses, especially for independent tire dealerships that typically don’t
have the financial resources of the big-box retailers. So, if you’re trying to
save on marketing materials, here are a few tips:...
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Tough Times Are No Time to Turn Off Your Marketing
By Tom Duke
October 31, 2008
Tire dealers who aren’t using all of the marketing tools available to them probably aren’t selling all of the tires and vehicle service that they could.
To be sure, many marketing tools add expense, and in these tough t...
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