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Basic Research Can Achieve Best Results With Customers
 By Mark Rodgers August 9, 2010 The rule of reciprocity states that when someone does something for you – either giving you a gift or doing you a favor – you want to... read more
The Training and Education Value Proposition
 By Patricia Roberts July 15, 2010 "Give a man a fish, and you have fed him for today. Teach a man to fish, and you have fed him for a lifetime" – Author unknown We have all heard this proverb and have probably used it many times. It is one... read more
15 Ways to Persuade Customers and Boost Sales
 By Mark Rodgers July 12, 2010 Last month, we talked about the principles of persuasion. (click here if you missed it.) This month, I’ll ... read more
Persuasion Skills to Dramatically Increase Your Sales Success
 By Mark Rodgers June 17, 2010 When you say the word “persuasion,” it conjures up images of a person using underhanded or manipulative methods to get what he wa... read more
No-Brainers for Success: Own Customers for Life
 By Jeanne Silver May 27, 2010 You’ve just repaired a vehicle and your woman customer seems pleased with the quality of the repair and the service you provided. You deliver the vehicle, hand her the keys and send her on her way. But does that customer really... read more
Five Minutes: Talking Your Way Into More Sales
 By Glen Beanard April 26, 2010 Five minutes isn’t long is it? What can you do in five minutes? Not much, but then again, five minutes can mean a lot. My wife was telling me the other day about something one of her friends told her about a pediatrician we bot... read more
Tempting Incentives Give Customers a Reason to Return
 By Denise Koeth April 14, 2010 Telling a tire dealer he or she needs great customer service to make their business thrive is simply stating the obvious. Suc­cessful deal... read more
Becoming a Better Service Advisor
 By Glen Beanard March 3, 2010 Whether the "selling" part of the job at your dealership is handled by a designated service adviser, service manager, shop foreman or t... read more
Top Sales Strategies to Win Over Customers
February 18, 2010 Sales and customer service go hand in hand. Without a qualified, trained and professional sales staff, you run the risk of custome... read more
Planning Special Events
 By Joanne Draus Klein February 9, 2010 Who wouldn’t buy a tire from Mario Andretti? Capitalizing on the racing legend’s star power has become part of doi... read more
How Fit is Your Sales and Customer Service Effort?
 By Steve Ferrante January 18, 2010 Have you ever considered the fitness level of your sales and customer service effort? No, I’m not talking about some sort of employee exercise program. Rather, I’m asking if the employees that provide sales and service to your cust... read more
Deliver World-Beating Customer Service
January 14, 2010 The time has passed when good customer service could be measured by having a comfortable waiting room with a TV set, magazines and coffee. Today those things are expected. Customers demand much more, but “great customer service” is not ... read more
Is Your Business Ready For Diversity and Cultural Marketing?
 By Patricia Roberts October 23, 2009 When the 2000 Census was completed, we were advised that the Hispanic population had increased by 50% and that the black population had increased by 12.3% in just one decade. Eight years later, on Aug. 14, 2008, the U.S. Census b... read more
Think You're Female Friendly? Examine the Basics to see if Your Shop Measures Up
 By Patricia Roberts September 23, 2009 Women account for 85% of all consumer purchases, including everything from automobiles to healthcare, and they spend about $5 trillion annually – about half of the U.S. gross domestic product. It is predicted than over the ne... read more
Selling to Women
July 31, 2009 Tire and automotive service dealers, especially, need to remember that women do indeed hold the purse strings when it comes to purchases. They wield significant economic power, purchasing 80% of all consumer goods. And, they make up about 65% of t... read more
Bring in New Customers With New Approaches
 By Denise Koeth June 15, 2009 Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains the toughest, most vital part of staying on top. This holds true particularly for ... read more
Six Common Sales Mistakes
May 1, 2009 Here are the six most common mistakes salespeople make and how to overcome them: 1. Fearing the customer's reaction. When salespeople are afraid of what a customer might say, they end up losing sales opportunities because they don... read more
Improve Customer Loyalty with Good Communication
 By Denise Koeth April 14, 2009 ... read more
Handling Customer Complaints
April 1, 2009 No one likes to get complaints. Most tire dealers will do almost anything to avoid them. But mistakes happen, and – believe it or not – a complaint from a customer can actually be a blessing in disguise. Follow these six step... read more
Superior Customer Service
 By Hank Inman March 13, 2009 In the history of the world, the topic of customer service might not generate as much enthusiasm or interest as, say, global terrori... read more
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