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Back Issue > March 2012
The Best Idea I've Ever Had
Top tire dealers share that one brilliant idea that shaped their success. read more
Balance, Runout and Maximizing Tire Miles for Fleets
Irregular wear will increase when tires are out of balance, out of round, or not running true. With the price of tires continuing to rise, trucking fleets do not want to see their tire budgets go off the charts because of early tire removals. read more
Other Energy Options Sought as the End of TPMS Battery Life Nears
First generation TPMS sensors are nearing the end of their battery life, so it's a perfect time to take a look at the new technologies being developed to increase TPMS sensor service life without compromising performance. read more
The Power of Assessing Power Steering Complaints
Steering complaints can be among the most difficult to diagnose, so let's take a look at how we can leverage better diagnostics to become more efficient and effective. read more
Follow These Two Rules to Maintain a Customer-Centric Focus
March 12, 2012
In order to achieve ultimate success, tire dealers must ensure all their systems, processes, programs, policies, procedures and initiatives are properly aligned to focus on improving the customer experience. A major part of this accomplishment is to make... read more
Appeal to All Senses All the Time to Keep Customers
March 12, 2012
The independent tire dealer is always facing tough competition. Major tire chains, mass merchandisers and warehouse clubs drive a hard bargain and claim a volume award when it comes to new tire sales. So how can an independent tire dealer stand out... read more
Bridgestone's Sports Marketing Soars With Super Bowl Activity
March 12, 2012
As the official tire of the NFL, NHL and the PGA Tour - and being involved in connected events - Bridgestone Americas certainly has a number of major opportunities to showcase itself in the most highly visible sports arenas in North America. One of... read more
Pirelli Unveils 2012 F1 Tire Lineup in Global Event
March 12, 2012
By any measure, there is no bigger auto racing stage than Formula One. Bar none. It also is the most expensive form of motorsport in the world. Each team, depending upon how competitive it wishes to be, can spend anywhere from $120 million to $190... read more
Hankook Addresses Shortcomings, Promises Bright Future at 2012 Meeting
March 12, 2012
While recognizing its dealers for helping reach record annual sales, Hankook officials made it plain that they recognize both the tiremaker's shortcomings and what it will take for it to reach its future goals. read more
Goodyear Recaps Recent Successes, Outlines Goals at Annual Meeting
March 12, 2012
The 2012 Goodyear Dealer Con­ference was just more of the same: straightforward, devoid of major direction shifts, lacking in drama, and short on heavyweight sub­stance. It even had shorter, snappier presentations. And the dealers in attendance... read more
Record-Setting TIA OTR Conference Delivers Vital Market Data, Trends
March 12, 2012
Records are made to be broken, they like to say, and since TIA enhanced the educational and networking opportunities afforded by its annual OTR Tire Conference, attendance records seem to fall every year. The 57th annual conference, held at the Westin... read more
Revamped BFGoodrich g-Force Sport Comp-2 Hits the Market on Target
March 12, 2012
Michelin North America's all-new BFGoodrich g-Force Sport Comp-2 tire seems to have entered the market at exactly the right time. Domestic sports cars – currently about even in market share with import performance cars – are projected to... read more
Delta World Tire's Determination, Community Ties Prevail in Disaster
March 12, 2012
As one of the fourth generation owners of Delta World Tire, Paul Bernstein has received plenty of advice on how to succeed in business, but there are a few principles that have stood the test of time. “Quality, products, excellent customer... read more
More Dialogue Needed to Sort Out Tire Repair, Used Tire Legislation
March 12, 2012
There has been a little discussion (see First Off, February 2012) about the concept of legislation, introduced by the Rubber Manufacturers Association (RMA), in reference to forcing all tire repair facilities to perform proper tire repairs and the impact... read more
Futile Hunt
March 12, 2012
All kinds of horrible, ear-corrupting sounds can originate from a typical service bay - everything from squeaky customers to seized tensioner pulleys - but the sudden phonic assault emanating from the parts room last week caught me by surprise. I poked... read more
Product Spotlight: Vehicle Lifts
March 12, 2012
With many options to choose from - two-post, four-post, scissor, in-ground, above ground - selecting the right vehicle lift for your dealership can require a bit of research. Luckily, the features and benefits of lifts keep improving. Focus on features... read more
High Demand, Changing Trends in Giant OTR Segment
March 12, 2012
Strong demand for the tires that are vital to the global mining industry can indeed be viewed as a positive indicator, but it also can mean shortages in certain sizes that equipment manufacturers, tiremakers and tire dealers all must tackle. read more
March 2012 Sales Intelligence
March 12, 2012
Covering Baltimore, Md.; Billings, Mont.; Charlotte, N.C.; Milwaukee, Wis.; San Diego, Calif.; and Wichita, Kans. retail tire markets during the period of Feb. 2-7. read more
Entries are now being accepted for the
2014 Top Shop Award Program.