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Current Issue > February 2010
After Strong 2009, Hankook Looks to Take it to Another Level
During Hankook Tire America’s recent dealer meeting in the U.S. Virgin Islands, Tire Review had the opportunity to sit down and discuss a wide range of issues with its new president Soo Il Lee, Bill Bainbridge, director of brand communications... read more
Are Your Compressor Air Lines Leaking Profits?
As a tire dealer, you know the challenge of maintaining profits while facing ever-increasing costs. What you may not know is you can cut your compressed air costs substantially simply by updating your air piping system. Generating and maintaining... read more
Why They Stay, Why They Leave
It was about 10 years ago that USA Today ran an article titled "High-Tech Skills Give Auto Mechanics More Power." In the article was a reference to a graduate from the automotive maintenance program of a technical college who was hoping to... read more
The $300 Billion Minority
Who is the "minority" that accounts for 85% of all consumer purchases? Women. Women buy 60% of all new cars, 53% of all used cars, and spend $300 billion annually keeping their cars repaired. And yet, a recent study of 200 Chicago car ... read more
Planning Special Events
February 09, 2010
Who wouldn’t buy a tire from Mario Andretti? Capitalizing on the racing legend’s star power has become part of doing business for some Firestone dealers, who hold special events at which consumers can eat and chat with the tire brand’s... read more
 
Uphill Climb: Road to Recovery is Steep for Medium Truck Segment
February 09, 2010
Although 2009 was a tough year across the entire industry, the medium truck tire segment was hit particularly hard. The economic tailspin saw consumers tightening their budgets, which in turn resulted in diminished orders and less shipping. Trucks and... read more
 
'Big Company' Marketing Savvy Can be Great for Tire Dealers
February 09, 2010
In very basic terms, marketers consider two primary groups: Leaders and Followers. Because most consumer goods and services evolve over time, Leaders can become Followers and vice versa. So these targets are regularly sifted, sought and catered to. Leaders... read more
 
February 2009 Sales Intelligence
February 09, 2010
Covering Eugene, Ore.; Birmingham, Ala.; Grand Rapids, Mich.; Tucson, Ariz.; Omaha, Neb.; and Buffalo, N.Y. retail markets on Jan. 18, 2010. Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan... read more
 
Software Accounting Programs a Must
February 09, 2010
It is nearly impossible to remember a time when we did business without the advantage of computers and tire dealer accounting software. Those days are gone forever, with good riddance. Everyone in the field of business accounting software is making... read more
 
Tire Repair Materials Keep Improving
February 09, 2010
Tire repair products just keep getting better and better. Did you know that aramid-reinforced radial tire repair units for radial OTR tires are five times stronger than steel? That’s what one maker of such patches claims. These patches are manufactured... read more
 
Detective Work: Forensic Accountants Track Down Clues to Save Your Business
February 09, 2010
The tedious number crunching involved with keeping a tire dealership on track is something most dealers don’t mind passing off to an accountant – in fact, the majority are glad to have their time freed up to manage other areas of the bu... read more
 
Diverse Vehicle Makes and Models Create TPMS Challenges
February 09, 2010
Not all tire pressure monitoring systems are created equal. In fact, each new vehicle model year brings with it a variety of updated TPMS replacement, reset, activation and decoding procedures. Some measures necessitate using the latest tools; all... read more
 
Rolling Forward: Tiremakers Improve Fleets' Fuel Efficiency Through Technology
February 09, 2010
Modern trucking fleets face difficult challenges on a day-to-day basis. Fuel efficiency is one of the most important concerns to the contemporary fleet owner. Volatile oil prices dramatically affect the cost of fleet operations and maintenance. Growing... read more
 
The Next Step: Define a Social Media Strategy to Grow Your Business
February 09, 2010
After writing about the high performance market for the last eight years, I am turning my attention on marketing and business development, with the focus being on providing you with insights and fresh new approaches to expanding your market, grabbing... read more
 
  
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