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The impact of the current economic downturn can certainly be seen in
the results of Tire Review’s annual Tire Dealer Profile Study. While
the size and structure of today’s independent dealer did not change,
how dealers are doing business has, particularly in expense, promotion
and hiring areas.
Tire Review’s Tire Dealer Profile Study is the industry’s most
comprehensive and extensive research effort. To compile this year’s
report, Tire Review surveyed hundreds of independent tire dealers
throughout North America, owners and principals who took time out of
their busy schedules to answer detailed questions about their
businesses.
Click here to see the 2009 Dealer Profile
Those surveyed dealers served as a unified voice, helping us and
our readers better understand the size and scope of today’s successful
independent tire dealer.
These dealers offered invaluable insight into the industry’s most
pressing questions. They answered fundamental questions, such as: How
is a successful tire dealership structured? Where do they buy their
tires? When do they sell the most tires? What are the average selling
prices of consumer and commercial tires?
They also offered inside information that’s not available anywhere
else: How much profit do they earn on those tires? Who do dealers
consider their toughest competition? Where are their pain points? What
are their best months for tire and service sales? How much do they pay
employees?
Presented here are a few of the key questions asked in this year’s
study. For complete study results, contact Bob Roberts, Babcox
Research, at 330-670-1234, ext. 252, or by e-mail at broberts@babcox.com.
Click on a link below to download past years' Dealer Profiles:
2008
2007
2006
2005
2004
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