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Drivers. Customers. Consumers. Patrons. Guests. Whatever you call them,
they’re the ones you count on to make your cash register sing.
But do you really know about them and how they approach the entire tire
and vehicle service business? What they like about your shop or your
competition? What about the brands you carry? What pushes their purchase
decision? How loyal are they to you – or the tire brands you represent?
Thanks to the work of Marketplace Insights, we take you inside the mind
of real-world tire and service buyers. Marketplace Insights conducts
national and local customer attitude studies for numerous tire dealers
and tire companies.
Click here to see the 2012 Consumer Profile.
For the national study this Consumer Profile was drawn from, Marketplace
Insights conducted 13,000 online interviews with recent tire and
service buyers in 26 metro markets across the U.S. Those 26 markets
represent an estimated 55% of the total retail replacement consumer tire
demand in the U.S.
This report came from January-February 2012 interviews with recent tire
and service buyers, with the results distilled into detailed national
and metro market reports measuring buyer actions, thought processes and
loyalty.
For more information about this study or Marketplace Insights’ other research offerings, contact John Montgomery at john@mpinsights.com or at 920-487-8020.
Click on the links below to download past years' Consumer Profiles:
2011
2010
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2013 Top Shop Award Program.
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