Christine Taylor is vice president of social media marketing for JTMarCom (jtmar.com), a Nashville-based marketing agency that helps companies with online reputation management and integration of social media into their traditional marketing programs. With a combined 35 years of experience in the tire industry, the agency places a special emphasis on working with tire and automotive aftermarket companies. Follow Christine on Facebook (facebook.com/JTMarComMarketing) and Twitter (@chrisgtaylor). She can also be reached at 615-714-5469.
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Have You Tried Facebook Advertising Yet?
Wednesday, January, 18, 2012
It's encouraging to see so many tire dealers now using Facebook, many of them quite effectively! But how many of you have advertised on Facebook? If not, you are missing an excellent opportunity for extremely targeted online advertising and a gr...
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Lay Claim to Your Google+ Page
Thursday, November, 17, 2011
Falken Tire came out of the gate quickly on Google+, announcing the creation of its page not long after Google released this new so...
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Tire Dealers Have a Place on YouTube
Tuesday, September, 13, 2011
The power of video in today's ultra connected world is undeniable. In today's time-crunched society, people will take a minute or two to watch a video on YouTube well before reading some ad copy t...
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Is Google+ a Game Changer?
Wednesday, August, 03, 2011
Much of the talk in the social media world over the past few weeks has been on Google+. Will it compete effectively with Facebook? Will it become victim to "social media fatigue?"
So what exactly is Google+?
...
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Sources To Make Your Facebook Page Better
Tuesday, July, 05, 2011
Now that a sizable number of tire dealers have gotten involved in Facebook, it's time to make your Fan Page do more – without having to learn how to write code!
With today's easy-to-use Facebook apps, you can do neat things l...
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Develop a Procedure for Handling Online Comments
Wednesday, June, 01, 2011
Just as it is important to have a crisis communications plan in place for your business, it’s also critical to have established procedures for dealing with online comments – both positive and negative.
Why? In this world ...
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Use Video for Extra Google Juice
Tuesday, May, 03, 2011
One common objective of most businesses today is to get on the first page of a Google search.
There’s no doubt that landing on page one typically leads to more business.
There’s also no doubt that a video g...
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Tire Dealers Are Getting With It on Facebook
Monday, March, 28, 2011
I began monitoring tire dealers using Facebook about two years ago and am happy to report that not only are more tire dealers now on Facebook (anecdotally speaking), many are using it correctly.
Take Kentucky dealer ...
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Big Changes at Facebook
Tuesday, February, 22, 2011
I've been bemoaning for some time the fact that Facebook Fan Pages could not become fans of other Fan Pages. You had to use your personal profile to make comments on brand Fan Page walls. I guess many others shared my opinion.
Facebo...
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It's a Google World
Thursday, January, 13, 2011
I was debating whether to discuss Google Places in my next blog. After all, this is such a no brainer! But then I read that only 10% of local businesses in the U.S. have claimed their Google Places listing.
Shocking! ...
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Don't Assume That Person is Qualified to Handle Your Social Media
Monday, December, 13, 2010
There seems to be a common misconception in the business world that because "new media" involves technology, college-age people are automatically qualified to manage it.
Don’t make this mistake! At the very l...
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Be 'In the Know' at SEMA Through Twitter
Tuesday, October, 26, 2010
A readily admit that I am a "Twit" - someone who loves Twitter and tries to use it properly - not "someone who is regarded as contemptible," as defined in the dictionary, (At least I hope I’m not the latter!)
...
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I Have a Bad Reputation!
Wednesday, October, 06, 2010
"Christine Taylor Nude"…yes, I Googled myself. Unfortunately, I have the same name as the actress who played Marsha Brady on The Brady Bunch. Apparently a very nice person, but there must be some scandalous fake photos floating ar...
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Who's Talkin' Tire? Are You Listening?
Wednesday, February, 24, 2010
When it comes to social media, there seem to be two groups of thought:
1. I can’t wait to get into social media so I can boost my business’ presence
2. There’s just a bunch of teenagers on those sites, a...
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Entries are now being accepted for the
2012 Top Shop Award Program.
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