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Leo Speaks on Cooper Lock Out

Tuesday, January 24, 2012

The Huffington Post on Jan. 23 published a blog entry by USW International president Leo Gerard regarding the situation at Cooper Tire & Rubber Co.'s plant in Findlay, Ohio, where union workers have been locked out of their jobs since Nov. 28, 2011. Gerard's blog post originally appeared on the USW International's website.Here is that blog post in its entirety: Emblematic of 1 Percenters, Cooper Tire Punk'd Workers Four years ago, Cooper Tire told its workers they'd have to sacrifice to save...
Could Cooper Situation Ring the End for the USW?
As they watch the events - or non-events - unfold at Cooper Tire & Rubber Co.'s hometown Findlay, Ohio, tire plant, do you think other tire plant USW workers are growing wary of - even angry... read more
Reaction to 'Misleading' Click & Clack Column
By day, Tyson Boyer is a mild-mannered tire and fleet services manager for Midas. In his spare time, Mr. Boyer has taken up the cause for tire retailers everywhere. Last week we spotlighted a recent... read more
It's the First Verbatim Issue of 2012!
Sometimes it is best to simply present an article or a press release in its entirety. Exactly as sent and/or received. No edits of any kind. Sometimes we do this because we can't tell the story any better... read more
Is It 'News' or a Prediction? And What About Cheap Tires?
It's easy to toss aside "news" stories published by the state-run and edited China Daily, but often many of these "stories" are actually a clue on which way the breeze in Beijing is bl... read more

The Final Countdown Counts On You!

Wednesday, December 21, 2011

This is it...the final countdown until the end of the year. While it's easy to fall into vacation mode and coast through the holidays, you would be ill-advised to do so. Like a boxer that lets his guard down in a match, you could very well get knocked out! This time of year finds many existing and would-be customers with some downtime themselves and many of them have tire and/or vehicle needs that they now have time to tend to before their regular work schedule restarts in the new year. ...
What Can we Learn from Amazon's Customer Service? A Lot!
I love Amazon! Over the past five years or so, I have purchased countless items from Amazon: books, DVDs, office supplies, electronics, coffee, assorted gifts and a lot more. In fact, rarely does a... read more

Have You Tried Facebook Advertising Yet?

Wednesday, January 18, 2012

It's encouraging to see so many tire dealers now using Facebook, many of them quite effectively! But how many of you have advertised on Facebook? If not, you are missing an excellent opportunity for extremely targeted online advertising and a great way to build your fan base. Facebook display ads show up on the right side of your wall. You’ve seen them. The targeting is based on the user’s profile. For instance, if you list “gardening” in your profile, you will likely...
Lay Claim to Your Google+ Page
Falken Tire came out of the gate quickly on Google+, announcing the creation of its page not long after Google released this new social media platform for brands and organizations to connect with consumers... read more
Tire Dealers Have a Place on YouTube
The power of video in today's ultra connected world is undeniable. In today's time-crunched society, people will take a minute or two to watch a video on YouTube well before reading some ad copy that an... read more
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Entries are now being accepted for the
2012 Top Shop Award Program.