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More Consumer Complaints About TPMS Corrosion

Monday, March 31, 2014

Every so often I receive notes from consumers who have read about TPMS maladies on our website and my blog. Most of the problems are because of serious corrosion issues that are not being addressed by the automakers or NHTSA. Of course, NHTSA isn't accomplishing anything of late, and we can see (GM and Toyota, we’re talking about you) how forthcoming OEMs are when it comes to questions of quality. So here are two more notes from avid TR online readers: Hello Mr. ...
Want to Know What Car Dealers Really Think About You?
Have you ever wondered how car dealers talk to their customers about you and your business? Under the headline “Tech Tip-The Truth About Tires,” published by the Penobscot Bay Pilot... read more
With Imports Growing, Isn't it Time for Representation?
It was with great interest that I read of Federal Tire Corp. and Kenda Rubber Industrial Co. joining ITMA in Europe. ITMA is the Imported Tire Manufacturers' Association, which now has 21 members and is... read more
Noting the Passing of a True Dealer Friend
It was already a sad, rainy day when I learned that Bill Floyd had died. I had known Bill and his amazing right-hand-wife Joan since early on in my tire career, a duo whose dynamic drive served the tire... read more
More on Tireapocalypse 2013-14
Well, there is no doubt about how this winter has impacted (pun intended) tire and wheel and suspension sales. Just over the weekend, more and more stories came across my desk about such damage and potholes... read more

How Fit Is Your Customer Service?

Monday, January 20, 2014

As is the annual tradition, countless individuals (perhaps you) have made a new year resolution to get in shape. That’s great and as I posted in 5 Resolutions For A More Successful New Year regular exercise should definitely be part of your overall success plan. But what about your business? Have you ever considered the fitness level of your customer service effort? No, I’m not talking about some sort of employee exercise program. Rather, I’m asking if the employees that provide...
Seldom Considered Reasons Why Sales and Customer Service Training Fails
Regardless of what your business sells, training to maximize performance in sales, and customer service should be an important piece of your success plan. Unfortunately, countless companies waste vast... read more

Generating Leads With Social Media

Wednesday, March 05, 2014

I think most tire dealers and other businesses now recognize social media as a great tool for customer relations and enhancing your image as a helpful, approachable company/brand. But what about lead generation? Social media can work for you here as well. If generating a filled-out contact form qualifies as a lead for your business, a good approach is to offer valuable content on your website or social media channels that requires the user to provide information to access it. For...
Social Media and SEO: How Your Pages Can Help You Get to the Top of Search Results
One question I get a lot when I talk to business owners about social media is "Will Facebook get me on the first page of Google?" My answer is always the same: yes and no. Let me explain why... read more
Six ways to take your Facebook page to the next level
Facebook is great for exposure – it will help you grow a stronger relationship with your current customers and it will help you to reach your best prospects: your customers’ friends. However... read more
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BFGoodrich Tires Claims 10 Class Wins at SCORE Baja 1000

Wednesday, November 27, 2013

BFGoodrich Tires, the official tire of the SCORE International desert racing series, captured four of the top five overall positions, in addition to equipping seven of the top 10 Trophy Trucks at the 46th annual Tecate SCORE Baja 1000. Additionally, BFGoodrich claimed wins in 10 classes, including defending its title in the Baja Challenge Class as Team BFGoodrich’s BC2 team claimed victory by a margin of more than four hours. Team BFGoodrich Member Rob MacCachren, paired with fellow...
Team Toyo's Gordon Wins First-Ever Stadium SUPER Trucks Series Championship
Team Toyo racer Robby Gordon won the first-ever Stadium SUPER Trucks Series (SST) Championship last weekend in his Toyo Open Country tires-equipped #7 SPEED Energy/MAPEI race truck. The final race... read more
Falken Tire Invites Gamers to Design Livery on Team Falken's Formula Drift Subaru BRZ
Falken Tire will continue its strong relationship with Microsoft in anticipation of the launch of Forza Motorsport 5 by conducting a special design contest for its newest Formula Drift entry. &#x... read more
Team Falken Tire Plans to Compete in 2014 TUDOR United SportsCar Championship
After months of speculation, Falken Tire Corp. has announced plans to continue competition in American sportscar racing in the 2014 TUDOR United SportsCar Championship. The GT team will compete in ten... read more
Renezeder Wins LOORRS Pro-4 Championship
The Lucas Oil Off Road Racing Series (LOORRS) came to a close at Lake Elsinore last weekend but not before fans were treated to some of the best racing of the season, and Team GT was right in the middle... read more
Entries are now being accepted for the
2014 Top Shop Award Program.