Advance Auto Parts has launched Wearever Platinum, its exclusive line of premium ceramic brake pads.
"We know that noise and stopping power are the key causes for customer comebacks," said Charles Tyson, Advance senior vice president of merchandising and marketing. "Wearever Platinum is specifically engineered to address those issues. As with all our products, Wearever Platinum brake pads underwent strenuous testing, in this case, from the largest independent friction-testing lab in the world, and performed extremely well.”"
Wearever Platinum features SoundLock Plus technology. Exclusive to Advance, SoundLock Plus uses a four-layer shim, designed specifically for silent braking. The diamond-patterned outer rubber layer locks in sound, an inner steel layer adds rigidity, a second inner rubber layer further suppresses noise and an acrylic adhesive layer absorbs vibration.
The Platinum pads also feature a new formula for significant dust reduction, Advance claims.