From left: Chris Tolbert, Nexen regional sales director; Jack Oh, Nexen Tire America president; Craig Myers, Allen Trio Tire partner; John Aben, Nexen senior vice president of sales and marketing; and Brian Boothman, Allen Trio retail manager, Harbison Avenue.
Allen Trio Tire & Service in Philadelphia recently updated its Harbison Avenue retail store with what the company describes as a “Nexen-themed retail makeover.”
According to the dealership, which has been in business since 1932 and has three retail stores and a wholesale center, partner Craig Myers worked with Nexen to create a buzz that has helped increase the tiremaker’s brand awareness. The building features clean lines of bright purple, yellow and white, as well as a door wrap that brings an illusion that a car is always on a lift. The location’s showroom offers a “going green” concept with an eco-friendly recycled rubber floor.
“Our goal was to create a greener environment in and around the retail store working with our local ad agency, J.N. Advertising, and with the amazing support of Nexen we were truly able to change the landscape,” said Myers.
“Allen Trio Tire & Service has been a Nexen distributor since 2008,” said Chris Tolbert, Nexen regional sales director. “They have been very successful in building the Nexen brand in the diverse blue collar Philadelphia neighborhoods.”
Allen Trio Tire & Service is owned by partners Brad Goldstein, Phil McConnon, Craig Myers and Wes Myers. The shop’s primary brands include BFGoodrich, Michelin, Nexen, Toyo and Yokohama. Brad and Craig recently celebrated 30 years of being in business together.