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Bridgestone Pulls Retailer Programs Under One Umbrella

April 03, 2012
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Bridgestone Americas has consolidated all of its U.S. independent retail tire dealer programs into one: the Bridgestone Affiliated Retailer Nationwide Network.

The new program combines the tiremaker’s current Affiliated Dealer, TireStarz and Family Retail Dealer programs under one umbrella encompassing more than 2,500 locations across the U.S.
“We’ve listened to our customers and designed one of the most comprehensive retail dealer programs in the industry,” said John Baratta, Bridgestone Americas president of replacement tire sales. “The Bridgestone Affiliated Retailer Nationwide Network is the complete package backed by world-class products and services and a nationwide tire protection plan and repair warranty program.”
Bridgestone said the consolidated program will offer dealers “multi-brand product offerings, state-of-the-art sell-out programs, discounted merchandise and services from nationally-recognized vendors and the confidence of offering its customers the support of a nationwide network of retail dealers.”

The program also provides access to local, regional and national sales support, education specialists and a dedicated retail marketing group.