Erik Olsen has been promoted to chief operating officer of TBC Corp., effective April 1.
Olsen will retain his position as president and CEO of the TBC Wholesale Group.
"Erik’s role with TBC Corp. has continued to grow and evolve since he joined us in 2004," said Day. "He continuously excels in his roles at TBC and is a valuable leader in our organization. We trust that Erik’s strategic leadership will strengthen our position in the marketplace.”
Olsen joined TBC in December 2004 as senior vice president and chief marketing officer, and was later named corporate executive vice president of TBC. He became president and CEO of the TBC Wholesale, and was elected to the TBC Corp. board of directors in 2008.