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Benson Group Selects Pinnacle Performance Training

March 19, 2012
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Benson Group Inc. of Cornwall, Canada - with 70 auto parts stores, 30 retail tire/auto service centers, 20 commercial tire/service centers, and a large distribution and warehousing operation - has partnered with training firm Sale Away LLC to provide sales/customer service and professional development training for its nearly 2,000 company employees.

Since January 2012, all Benson retail and commercial tire/auto service employees have gone through the initial full-day “Pinnacle Performance” sales/customer service training program, hosted by Sale Away CEO Steve Ferrante. In addition, the head office support staff and warehouse personnel have gone through the “Winning Team Culture” program. Benson’s auto parts division is slated to begin training in October.

Beyond the in-house training, Sale Away’s “Pinnacle Performance Portal” has been established online for ongoing training and development of company personnel.

“Steve is successfully training our team members to achieve a new level of sales and customer service confidence in living the winning team culture and mission on how to best serve our customers above all else,” said Marty Benson, Benson Group president. “We enthusiastically look forward to continuing with the program in 2012 and beyond.”

Produced and hosted by Ferrante, the Pinnacle Performance sales/customer service training program targets sales/service and management personnel and focuses on best practices, strategies and techniques to improve customer relations, build a winning team corporate culture and produce greater sales results, according to Ferrante.

Ferrante also contributes “Selling Smart” articles for Tire Review and has been a featured speaker for a variety of tire and automotive industry events, including the 2011 Goodyear Dealer Conference, SEMA Show and numerous association conventions across North America. He can be reached at 866-721-6086 ext. 701, or via e-mail at